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Wendy Marx

Wendy Marx is president of Marx Communications, a boutique PR agency that helps B2B companies build businesses, not budgets. Wendy is a recognized expert in B2B personal branding and thought leadership. She blog on PR, marketing and leadership issues for Fast Company.
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Recent Posts

The Awesome 10: Our All-Time Most Popular Blog Posts Ever

Posted by Wendy Marx

Mar 23, 2017

The Awesome 10- Our All-Time Most Popular Blog Posts Ever 

 

We're celebrating!

After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we're unpoping the cork.

To help us toast our triumph, we've crunched the numbers and determined our most popular blog posts ever-- the 10 posts that year after year generate the most attention.

During our 8-year run, our B2B blog has covered everything from content marketing, content strategy, PR tactics, media relations, SEO, social media, influencer marketing, facebook marketing... and everything and anything else affecting B2B.

So accept this 10-pack as our way of saying thank you for being a loyal reader. It's a quick ride through the most popular parts of the B2B journey. Enjoy!

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

Posted by Wendy Marx

Mar 16, 2017

B2C Tactics That are Sure to Boost Your B2B Marketing Strategy

How to Create Your Own Killer Personal Brand in B2B

Posted by Wendy Marx

Mar 14, 2017

How to Create Your Own Killer Personal Brand in B2B-1

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry?

How to Become the Ultimate Master of Your B2B Public Relations

Posted by Wendy Marx

Mar 8, 2017

How to Become the Ultimate Master of Your B2B Public Relations

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. It’s only natural. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend. It's also changing so fast it's tough to keep up.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

Posted by Wendy Marx

Mar 4, 2017

3 Awesome B2B PR Methods That Will Attract High Quality Leads

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One  is getting B2B leads.

How to Leverage Facebook in Your B2B Public Relations

Posted by Wendy Marx

Mar 1, 2017

How to Leverage Facebook in Your B2B Public Relations

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Posted by Wendy Marx

Feb 23, 2017

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals.

Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier -- and more essential -- than ever before.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

Posted by Wendy Marx

Feb 21, 2017

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and now your article is published for the world to see. It’s the end of the road...or is it?

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

Posted by Wendy Marx

Feb 16, 2017

The Ultimate Checklist- 20 Points that Will Lead You to the Best B2B Content Marketing

What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultimate checklist to get your B2B content marketing on track.

How to Embrace the Future of B2B Influencer Marketing

Posted by Wendy Marx

Feb 12, 2017

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space!

 
 
 
 

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