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Wendy Marx

Wendy Marx is president of Marx Communications, a boutique PR agency that helps B2B companies build businesses, not budgets. Wendy is a recognized expert in B2B personal branding and thought leadership. She blog on PR, marketing and leadership issues for Fast Company.
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Recent Posts

5 Powerful Trends That Will Shape Your PR Tactics

Posted by Wendy Marx

Apr 20, 2017

5 Powerful Trends That Will Shape Your PR Tactics

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach.

How to Be Effective in B2B Influencer Marketing

Posted by Wendy Marx

Apr 18, 2017

How to Be Effective in B2B Influencer Marketing

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

Posted by Wendy Marx

Apr 12, 2017

The 7 Worst Mistakes You Can Make in B2B Content Marketing

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

Posted by Wendy Marx

Apr 6, 2017

7 Emerging Trends That Will Pump Up Your B2B Content StrategyThe goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer?

What Are the Best Practices in B2B Public Relations That Will Drive Success?

Posted by Wendy Marx

Apr 4, 2017

What Are the Best Practices in B2B Public Relations That Will Drive Success

Sometimes changes in business are so profound that you don’t recognize the old ways. That’s the case with B2B PR, which on some level is a new profession. Yet, viewed from another lens, certain basic truths remain.

How to Launch a New B2B Product People Will Line Up For

Posted by Wendy Marx

Mar 30, 2017

How to Launch a New B2B Product People Will Line Up For

Congratulations! A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves. Let's look at how you can do just that with an effective B2B PR strategy focused on a product launch. 

What Is Thought Leadership and How to Attain It

Posted by Wendy Marx

Mar 27, 2017

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. 

The Awesome 10: Our All-Time Most Popular Blog Posts Ever

Posted by Wendy Marx

Mar 23, 2017

The Awesome 10- Our All-Time Most Popular Blog Posts Ever 

 

We're celebrating!

After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we're unpoping the cork.

To help us toast our triumph, we've crunched the numbers and determined our most popular blog posts ever-- the 10 posts that year after year generate the most attention.

During our 8-year run, our B2B blog has covered everything from content marketing, content strategy, PR tactics, media relations, SEO, social media, influencer marketing, facebook marketing... and everything and anything else affecting B2B.

So accept this 10-pack as our way of saying thank you for being a loyal reader. It's a quick ride through the most popular parts of the B2B journey. Enjoy!

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

Posted by Wendy Marx

Mar 16, 2017

B2C Tactics That are Sure to Boost Your B2B Marketing Strategy

How to Create Your Own Killer Personal Brand in B2B

Posted by Wendy Marx

Mar 14, 2017

How to Create Your Own Killer Personal Brand in B2B-1

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry?

 
 
 
 

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