How do you become a highly-regarded financial resource when you’re two guys with a good idea but are totally unknown?
That was the situation facing the two principals of Investars.com, an online financial services resource.
Recognizing that the launch of a financial services company by itself was a non-story, MarX Communications in conjunction with Sprung PR developed a strategy that focused on the firm’s research, rather than its business. This included helping the company streamline its website so its messaging was crystal clear and providing special press site passes and online media tours. By selecting the most explosive Investars.com data, we were able to let the information speak for itself.
The B2B PR campaign resulted in exclusives in The New York Times, the Wall Street Journal and ultimately virtually every major outlet worldwide, from the Financial Times to Barron’s to Bloomberg TV. CNBC named Investars a “trustworthy provider of investment information.” The extensive media coverage resulted in Investars’ CEO testifying before Congress and resulted in partnership deals with the NASDAQ, JP Morgan Chase, Dow Jones and Bank of New York.