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How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Posted by Wendy Marx

Feb 23, 2017

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals.

Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier -- and more essential -- than ever before.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

Posted by Wendy Marx

Feb 16, 2017

The Ultimate Checklist- 20 Points that Will Lead You to the Best B2B Content Marketing

What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultimate checklist to get your B2B content marketing on track.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

Posted by Wendy Marx

Jan 12, 2017

Powerful Ways to Energize Your B2B Content Marketing Strategy

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?

How to Explode Your B2B Content Strategy with Earned Content

Posted by Wendy Marx

Jan 5, 2017

How to Explode Your B2B Content Strategy with Earned Content

A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy. Read on to learn how to use it effectively.

How to Create Calls-to-Action that Convert

Posted by Wendy Marx

Nov 2, 2016

Calls to action, or CTAs, are more than just a pretty picture. Learn how to use them to draw in leads.

How to Publish Your B2B Content on LinkedIn

Posted by Wendy Marx

Oct 19, 2016

How to publish b2b content on LinkedIn

Want to use your B2B content to establish yourself as a thought leader in your industry? LinkedIn has made this easier than ever.

How to Create a Successful B2B Content Strategy

Posted by Wendy Marx

Oct 14, 2016

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Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

Want Powerful B2B Content? You Need These Tools

Posted by Wendy Marx

Oct 11, 2016

Want Powerful B2B Content

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals.

How to Create B2B Content That Drives Leads

Posted by Wendy Marx

Oct 8, 2016

B2B Content That Drives Leads

Your B2B content strategy drives your site -- either moving leads toward a designated goal  -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on....

10 Reasons Why No One Is Reading Your B2B Blog

Posted by Wendy Marx

Oct 4, 2016

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Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first!

 
 
 
 

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