B2B lead generation is no walk in the park. It takes time, effort, and money. But with the proper tools and knowledge, you can speed up the process and make life a lot easier for yourself. A key part of the process is having the right Call-to-Action.
According to MarketingSherpa’s research, 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. Quick Question: How do you get to a landing page? Answer: An effective Call-to-Action (CTA). CTAs are the secret ingredients that drive people to your offers, so it’s critical to know how to best design and implement them.
First, a little background:
- What does a CTA actually do? --- In the B2B lead generation process, a Call-to-Action plays the role of grabbing a visitor’s attention and directing him or her to a landing page, where the visitor is then prompted to complete a form in exchange for an offer. By submitting contact information, the visitor is then converted into a new lead.
- What do CTAs look like? --- In terms of design, your Call-to-Action can take various forms and shapes including text, image, or a combination of both. But it should always include a hyperlink to a corresponding landing page. CTAs are most effective when they look like buttons.
- Where do you include CTAs? --- Literally almost anywhere! CTAs can be used on product pages, press releases, blog posts, email, social media – you name it – it only requires a space in which you can market your offer.