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How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

Posted by Wendy Marx

Jun 19, 2017

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors?

How to Boost Your Thought Leadership Strategy with Facebook Live

Posted by Wendy Marx

Jun 6, 2017

How to Boost Your Thought Leadership Strategy with Facebook Live

A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground -- and while some have welcomed him with open arms, others are more skeptical, and hold him at a distance.

How to Adapt to the Future of B2B Inbound Marketing

Posted by Wendy Marx

May 28, 2017

How to Adapt to the Future of B2B Inbound Marketing

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses. 

The 7 Worst Mistakes You Can Make in B2B Content Marketing

Posted by Wendy Marx

Apr 12, 2017

The 7 Worst Mistakes You Can Make in B2B Content Marketing

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

Posted by Wendy Marx

Apr 6, 2017

7 Emerging Trends That Will Pump Up Your B2B Content StrategyThe goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer?

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Posted by Wendy Marx

Feb 23, 2017

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals.

Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier -- and more essential -- than ever before.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

Posted by Wendy Marx

Feb 16, 2017

The Ultimate Checklist- 20 Points that Will Lead You to the Best B2B Content Marketing

What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultimate checklist to get your B2B content marketing on track.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

Posted by Wendy Marx

Jan 12, 2017

Powerful Ways to Energize Your B2B Content Marketing Strategy

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?

How to Explode Your B2B Content Strategy with Earned Content

Posted by Wendy Marx

Jan 5, 2017

How to Explode Your B2B Content Strategy with Earned Content

A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy. Read on to learn how to use it effectively.

How to Create Calls-to-Action that Convert

Posted by Wendy Marx

Nov 2, 2016

Calls to action, or CTAs, are more than just a pretty picture. Learn how to use them to draw in leads.

 
 
 
 

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