How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Posted by Wendy Marx

Feb 23, 2017

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals.

Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier -- and more essential -- than ever before.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

Posted by Wendy Marx

Jan 12, 2017

Powerful Ways to Energize Your B2B Content Marketing Strategy

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?

How to Create Calls-to-Action that Convert

Posted by Wendy Marx

Nov 2, 2016

Calls to action, or CTAs, are more than just a pretty picture. Learn how to use them to draw in leads.

Want Powerful B2B Content? You Need These Tools

Posted by Wendy Marx

Oct 11, 2016

Want Powerful B2B Content

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals.

How to Create B2B Content That Drives Leads

Posted by Wendy Marx

Oct 8, 2016

B2B Content That Drives Leads

Your B2B content strategy drives your site -- either moving leads toward a designated goal  -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on....

10 Reasons Why No One Is Reading Your B2B Blog

Posted by Wendy Marx

Oct 4, 2016


Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first!

13 No-Fail B2B PR Methods to Promote Your Content

Posted by Wendy Marx

Aug 17, 2016

13 No-Fail Methods to Promote Your B2B PR Content 

Is your content getting the reach it deserves? Are enough people seeing it?

With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen?

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Ready to learn how to get your B2B company's content before a wider audience? Read on....


5 Disastrous B2B Content Marketing Mistakes That Are Costing You Big

Posted by Wendy Marx

Aug 15, 2016

Content Marketing

Are you getting the payoff you rightfully deserve from your B2B marketing campaign? What mistakes could be standing between your efforts and rocking results? Discover what you need to change, then sit back and watch your results soar!

The Top 5 Best Practices to Boost B2B Lead Generation

Posted by Wendy Marx

Jan 20, 2016


B2B lead generation is no walk in the park. It takes time, effort, and money. But with the proper tools and knowledge, you can speed up the process and make life a lot easier for yourself. A key part of the process is having the right Call-to-Action.

According to MarketingSherpa’s research, 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. Quick Question: How do you get to a landing page? Answer: An effective Call-to-Action (CTA). CTAs are the secret ingredients that drive people to your offers, so it’s critical to know how to best design and implement them.

First, a little background:

  • What does a CTA actually do? --- In the B2B lead generation process, a Call-to-Action plays the role of grabbing a visitor’s attention and directing him or her to a landing page, where the visitor is then prompted to complete a form in exchange for an offer. By submitting contact information, the visitor is then converted into a new lead.
  • What do CTAs look like? --- In terms of design, your Call-to-Action can take various forms and shapes including text, image, or a combination of both. But it should always include a hyperlink to a corresponding landing page. CTAs are most effective when they look like buttons.

  • Where do you include CTAs? --- Literally almost anywhere! CTAs can be used on product pages, press releases, blog posts, email, social media – you name it – it only requires a space in which you can market your offer.

How to Pump Up Your B2B Communications with Killer Content

Posted by Wendy Marx

Dec 16, 2015


Depending on your industry, you might think that creating original content has all the excitement of a bowl of oatmeal. However, the truth is that content boosts your B2B communications  -- and it doesn't have to be boring. 


From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.




About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!