How to Create B2B Content That Drives Leads

Posted by Wendy Marx

Oct 8, 2016

B2B Content That Drives Leads

Your B2B content strategy drives your site -- either moving leads toward a designated goal  -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on....

3 Simple Ways to Make Your PR Campaign More Effective

Posted by Wendy Marx

May 27, 2016

3 Simple Ways to Make Your PR Campaign More Effective

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? 

Paid Media: How to Capture Viable B2B Leads on the Cheap

Posted by Wendy Marx

May 19, 2016


When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out? 

How to Get Killer B2B Leads at Trade Shows

Posted by Wendy Marx

May 12, 2016

How to Get Killer B2B Leads at Trade Showsding

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. 

You'll Boost Leads with This Powerful B2B Marketing Trick

Posted by Wendy Marx

May 9, 2016

Youll Boost Leads with This Powerful B2B Marketing Trick

You're likely often hunting for ways to promote your brand and increase viable leads. Did you know that one of the simplest tactics is literally right at your fingertips? Yet, many people are still not grabbing this free trick that targets prospects that may already be on the line. 

How to Nurture B2B Leads with Low-Pressure Emails

Posted by Wendy Marx

Mar 28, 2016


When was the last time you purchased something on a whim? We all make impulse buys at the checkout line ("Do I need batteries? Better grab some just in case.") However, when it comes to B2B purchases, buyers tend to be much slower to commit. 

How to Create Attractive Offers That Boost B2B Leads

Posted by Wendy Marx

Mar 23, 2016


Like many things in life, you get out of your inbound marketing what you put into it. If you want B2B leads to flock to your virtual doorstep, you'll have to make it worth their while. 

B2B Lead Generation: How to Craft Buyer Personas in One Afternoon

Posted by Wendy Marx

Mar 18, 2016

How to boost b2b lead generation with buyer personas. Plus, a free buyer persona template! 


Perhaps you loved creating imaginary friends as a kid. You probably gave them names, personalities, and maybe even a little backstory. Little did you know that your ability to create fictitious people would come in handy years down the road as part of your lead-building process.

How to Compose a Brilliant Webinar That Generates B2B Leads

Posted by Wendy Marx

Mar 16, 2016

How to compose a brilliant webinar that drives b2b leads.


Education typically comes with a high price tag. Harvard's current tuition cost is more than $45,000 per year. Yet, like most of us, you likely recognize that not everything of value comes with a price tag that makes your wallet scream.

B2B Lead Generation: How to Convert with the Perfect CTA

Posted by Wendy Marx

Mar 4, 2016


If Monet's Water Lilies series had been tucked away inside an abandoned shed surrounded by overgrown grass in a sketchy neighborhood, would it be less valuable? Of course, we know that it wouldn't. 


From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.




About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!