How to Create Calls-to-Action that Convert

Posted by Wendy Marx

Nov 2, 2016

Calls to action, or CTAs, are more than just a pretty picture. Learn how to use them to draw in leads.

How to Create a Successful B2B Content Strategy

Posted by Wendy Marx

Oct 14, 2016


Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

10 Reasons Why No One Is Reading Your B2B Blog

Posted by Wendy Marx

Oct 4, 2016


Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first!

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

Posted by Wendy Marx

Sep 9, 2016

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

 Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal.

5 Ultimate Press Release Components That Will Boost Your B2B Marketing

Posted by Wendy Marx

Sep 2, 2016

Ultimate Press Release Components


With the press release nearly as ancient as Methusalah,  it's easy -- far too easy -- to bash this relic.  

Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients

What gives? 

In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world.  And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.

Yet so many press releases are pro forma with all the excitement of an IRS manual. 

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

Posted by Wendy Marx

Aug 27, 2016

leverage surveys in your b2b marketing case studies

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. Exact numbers and percentages can add that WOW factor that your company needs.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

Posted by Wendy Marx

Aug 19, 2016

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes

Do you want to appear on the first page of Google's search results? Who doesn't? It is a much-coveted spot for any B2B company. So how do you stand out from the crowd and go from SEO wannabe to SEO master? 

Learn from the mistakes of those who have gone before you. To help you do that, I've assembled a list of the very worst (think disastrous!) SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. (Click here to find out how SEO can work for your video content marketing.)

Seize Every Marketing Opportunity with B2B Case Studies

Posted by Wendy Marx

Aug 2, 2016

Seize Every Marketing Opportunity

Let's face it...none of us like the idea of a blind date. When faced with this situation, most of us scour the internet and social media to get an idea about this prospective mystery person. What does he or she do for a living? What do friends say about the person? What does he or she look like? This gives us peace of mind before we commit to an actual date.

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

Posted by Wendy Marx

Jul 27, 2016


How to Get Into the Mind of a Millennial

Posted by Wendy Marx

Jul 11, 2016

How to Get Into the Mind of a Millennial

B2B marketing is all about finding out what's most important to your target audience and seeing how your product or service can fill in the blanks. However, when it comes to marketing to millennials, many find themselves a bit lost. 


From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.




About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!