Nov 2, 2016
Oct 14, 2016
Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.
Oct 4, 2016
Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first!
Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal.
With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic.
Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients
In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.
Yet so many press releases are pro forma with all the excitement of an IRS manual.
Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. Exact numbers and percentages can add that WOW factor that your company needs.
Do you want to appear on the first page of Google's search results? Who doesn't? It is a much-coveted spot for any B2B company. So how do you stand out from the crowd and go from SEO wannabe to SEO master?
Learn from the mistakes of those who have gone before you. To help you do that, I've assembled a list of the very worst (think disastrous!) SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. (Click here to find out how SEO can work for your video content marketing.)
Let's face it...none of us like the idea of a blind date. When faced with this situation, most of us scour the internet and social media to get an idea about this prospective mystery person. What does he or she do for a living? What do friends say about the person? What does he or she look like? This gives us peace of mind before we commit to an actual date.
Jul 11, 2016
B2B marketing is all about finding out what's most important to your target audience and seeing how your product or service can fill in the blanks. However, when it comes to marketing to millennials, many find themselves a bit lost.