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15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

Posted by Wendy Marx

Feb 21, 2017

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and now your article is published for the world to see. It’s the end of the road...or is it?

How to Improve Your Press Release Best Practices with Storytelling

Posted by Wendy Marx

Jan 24, 2017

How to Improve Your Press Release Best Practices with Storytelling

Press releases have been teetering on the edge of death for years now. But is this right? Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter?

7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

Posted by Wendy Marx

Dec 29, 2016

7 Killer B2B PR Trends

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. 

10 More Awesome Strategies to Boost Your B2B PR Campaign

Posted by Wendy Marx

Dec 19, 2016

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Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. 

How to Pick the Right B2B PR Agency For You

Posted by Wendy Marx

Dec 6, 2016

How to Pick the Right B2B PR Agency For You

Choosing a B2B PR agency can be a daunting task. How do you know if it’s a good fit for your company? You want a long-term relationship with this agency. Plus, it can be a major investment of your time and money. You need to make sure that it works before you sign that dotted line. How is that even possible?

How to Improve B2B Blogging In the Era of Big Data

Posted by Wendy Marx

Dec 1, 2016

How to Improve B2B Blogging In the Era of Big Data 

How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine the best course of treatment. B2B PR is no exception.

How to Engage Clients in Your B2B Public Relations

Posted by Wendy Marx

Nov 26, 2016

How to Engage Clients in your B2B Public Relations

Nothing improves B2B public relations like a happy customer’s voice. Whether it's a recorded interview or a printed quote, it’s another voice that speaks to your company’s prowess.

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

Posted by Wendy Marx

Nov 18, 2016

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In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Why's that? With layoffs continuing to dwindle their numbers down, journalists are racing to keep up with the busy pace of modern media. What does this mean for you? Don’t waste their time. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch.

 

26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

Posted by Wendy Marx

Nov 15, 2016

Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. 

Yet, the two have a common need.

The B2B professional provides the journalist with the guts of a story, while the journalist is in a unique position to spread the B2B brand’s message to a wider audience. The key to a successful relationship (and media pitch) is to align your company's needs with that of the journalist. 

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

Posted by Wendy Marx

Oct 2, 2016

Misleading Myths Obliterated

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Indeed, it's easy to be taken in by the tales to the detriment of your business. Yet, if you want to succeed at B2B PR, it's necessary to explode the myths.

 

From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.

 

TEACH ME HOW TO GET THE  MOST FROM MY PR

 

About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!