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8 Innovative Ways to Think Big in Your B2B PR

Posted by Wendy Marx

Jun 21, 2017

8 Innovative Ways to Think Big in Your B2B PR

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition.

How to Leverage B2B Influencer Marketing for Powerful Results

Posted by Wendy Marx

May 23, 2017

How to Leverage B2B Influencer Marketing for Powerful Results

B2B influencer marketing is the latest buzzword -- an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend -- and making the best use of it within your company?

How I Started One of the Top B2B Agencies

Posted by Wendy Marx

May 2, 2017

How I Started One of the Top B2B Agencies

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets?

5 Powerful Trends That Will Shape Your PR Tactics

Posted by Wendy Marx

Apr 20, 2017

5 Powerful Trends That Will Shape Your PR Tactics

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach.

How to Launch a New B2B Product People Will Line Up For

Posted by Wendy Marx

Mar 30, 2017

How to Launch a New B2B Product People Will Line Up For

Congratulations! A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves. Let's look at how you can do just that with an effective B2B PR strategy focused on a product launch. 

How to Become the Ultimate Master of Your B2B Public Relations

Posted by Wendy Marx

Mar 8, 2017

How to Become the Ultimate Master of Your B2B Public Relations

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. It’s only natural. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend. It's also changing so fast it's tough to keep up.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

Posted by Wendy Marx

Mar 4, 2017

3 Awesome B2B PR Methods That Will Attract High Quality Leads

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One  is getting B2B leads.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

Posted by Wendy Marx

Feb 21, 2017

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and now your article is published for the world to see. It’s the end of the road...or is it?

How to Improve Your Press Release Best Practices with Storytelling

Posted by Wendy Marx

Jan 24, 2017

How to Improve Your Press Release Best Practices with Storytelling

Press releases have been teetering on the edge of death for years now. But is this right? Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter?

7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

Posted by Wendy Marx

Dec 29, 2016

7 Killer B2B PR Trends

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. 

 
 
 
 

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