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How to Write Press Release Headlines That People Actually Read

Posted by Pamela Keniston

Jul 7, 2016


Dull headlines get you nowhere in the media! Check out these 9 steps to writing press release headlines that people actually read!

In thinking about how to prepare this post, I couldn't help but remember the  2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title. The title did receive a lot of press, albeit for how controversial it was.

However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. 

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

Posted by Wendy Marx

Jun 3, 2016

3 Easy Ways Your PR Campaign Can Boost Thought Leadership
“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer CLICK_TO_TWEET.png

Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry. However, it certainly doesn't hurt to know that you're gaining compensation in the form of credibility and notoriety.

3 Simple Ways to Make Your PR Campaign More Effective

Posted by Wendy Marx

May 27, 2016

3 Simple Ways to Make Your PR Campaign More Effective

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? 

How to Use Your B2B Blog to Promote Your Press

Posted by Wendy Marx

May 24, 2016

How to Use Your B2B Blog to Promote Your Press

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press

3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

Posted by Wendy Marx

May 20, 2016

3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

You’ve worked hard to gain press mentions. You’ve nailed your PR campaign! Now what? Do you just hope and pray that your publicity isn't short-lived and easily forgettable? Of course not! 

Why Calls to Action are Vital to Your Press Release Strategy

Posted by Wendy Marx

Jun 26, 2014

 Calls to action are not just for blog posts! Learn how using them in your press release gets the results you need!

 

From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.

 

TEACH ME HOW TO GET THE  MOST FROM MY PR

 

About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!