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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

Posted by Wendy Marx

Nov 23, 2016

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

How to Show the Exciting Side of Manufacturing on Social Media

Posted by Wendy Marx

Oct 27, 2016

How to Show the Exciting Side of Manufacturing on Social Media

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry? Many industries like manufacturing hold back from engaging on social networks, feeling that their field isn't a match for social media-- and maybe too unexciting.

5 B2B Social Media Best Practices That Will Up Your Marketing Game

Posted by Wendy Marx

Aug 24, 2016

5 B2B Social Media Best Practices

Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize --  this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard!

The B2B Small Business Marketing Guide to Crushing it on Social Media

Posted by Wendy Marx

Jun 10, 2016

The B2B Small Business Guide to Crushing it on Social Media

 

Can a boring, unsexy B2B company rock social media?

You bet!

How to Liven Up Your B2B Social Media with Facebook Live

Posted by Wendy Marx

May 4, 2016

 

How to Liven Up Your B2B Social Media with Facebook

Video content wears the crown for all that's good, engaging, and popular in the online kingdom. 

How to Market Your B2B On Snapchat the Grownup Way

Posted by Wendy Marx

Feb 24, 2016

 

How to market on snapchat like a grownup

Believe it or not, it's been five years since the birth of Snapchat! Maybe that doesn't mean anything to you if you've never heard of Snapchat. After all, Snapchat's largest demographic is made up of 18-29 year-olds. Likely, if you're a B2B owner or marketer, you're inching further away from that target age group every day. 

YouTube vs. Vimeo: Which Is Better for B2B Content Marketing?

Posted by Wendy Marx

Oct 29, 2015

 

YouTube vs. Vimeo showdown in b2b content marketing

If you’ve been reading up on your digital marketing blogs, you’re likely to have come across the seemingly unending debate over which video host tops the online marketing totem pole. What’s most effective for B2B content marketing? What looks the best? What will provide the greatest ROI? In the end, it boils down to two major platforms – video search engine giant YouTube and contemporary up-and-comer Vimeo.

youtube_or_vimeo

5 Shrewd Ways to Promote Your B2B Press Release in Social Media

Posted by Pamela Keniston

Jul 17, 2015

PRESS_RELEASE_SOCIAL_MEDIA

Everyone loves a bargain. And when it comes to promoting your B2B company, leveraging social media is perhaps the best and most economical way to build relationships with customers and brand recognition. Want to learn how to do just that?

How to Rock B2B Content with Canva Images

Posted by Wendy Marx

May 22, 2015

Why we love Canva, and a super easy Canva tutorial on creating your own images!

Reading B2B content without graphics is like seeing a foreign film. The story may be interesting, but if you are glued to reading a steady stream of words, It becomes tiring. Suddenly, a barrier -- the text -- is keeping you from experiencing the actors directly. 

As the saying goes, a picture is worth a thousand words. That's because most of us think visually, not in text. 

So too in your B2B content. Consider that your content can generate 94% more views if you add compelling visual element.

Underscore compelling. If you're up for a chuckle, head over to Hubspot's Pinterest board: Awful Stock Photography. You'll get to see stellar examples of the worst stock photos out there, like this one: 

7 Ways to Boost SEO Results for Your Video Content Marketing

Posted by Oren Smith

Dec 10, 2013

7 Ways to Boost SEO Results for Your Video Content Marketing
Now more than ever, video content marketing is on the rise, with a whopping 93% of marketers asserting they use online video as a marketing and PR tool. But did you know that implementing video content actually facilitates a symbiotic relationship with SEO? 
 

From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.

 

TEACH ME HOW TO GET THE  MOST FROM MY PR

 

About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!