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7 Surprising Ways that B2B Influencer Marketing Has Evolved

Posted by Wendy Marx

Jan 9, 2017

7 Surprising Ways that B2B Influencer Marketing Has Evolved

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. 

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

Posted by Wendy Marx

Nov 6, 2016

Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront

The road to B2B thought leadership is littered with many failed attempts. Don’t be among the fallen. How can you truly distinguish yourself from your competitors and stand out as as an industry leader? Should you shy away from the forefront if your company focuses on behind-the-scenes work?

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

Posted by Wendy Marx

Sep 21, 2016

How to Skyrocket Your B2B Thought Leadership

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. Let's look at how this is done.

6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

Posted by Wendy Marx

Aug 12, 2016

Thought leader

How do you go from anonymity to trusted guru?

Four words: B2B PR Thought Leadership.

Once upon a time -- think pre-Internet days -- it wasn't easy to break out from the pack unless you had amazing skills and/or a big budget. The Internet changed all that making it easier to embrance the mantle of guru. Yet, many people still hesitate to be full-fledged thought leaders. They worry they don't have enough knowledge or skill. Remember: You only need to know a little more than the next person in your chosen field to be hepful. 

How to Get Killer B2B Leads at Trade Shows

Posted by Wendy Marx

May 12, 2016

How to Get Killer B2B Leads at Trade Showsding

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. 

7 Steps to Becoming an Exceptional B2B Thought Leader

Posted by Pamela Keniston

Aug 12, 2015

Ready to light a fire in your industry? Learn how these 7 steps will lead you to becoming an exceptional b2b thought leader!

Knowledge is power.

This pithy saying, commonly attributed to Sir Francis Bacon, couldn't be more appropriate in our world where knowledge is everywhere. Consumers of knowledge have an incredible amount of information at their fingertips, giving them tremendous leverage. 

Nailed It! 5 Ways to Create a Killer LinkedIn Summary

Posted by Wendy Marx

Jul 9, 2014

Nailed It! 5 Ways to Create a Killer LinkedIn Summary

 

(Updated Feb. 2, 2017)

Without a doubt LinkedIn is one of the top means for B2B thought leaders to acheive success -- with 107 million users in the US alone! In the wide world of social media it's easy to get lost in the shuffle. So you're just another business leader, marketer, dedicated and hard worker... blah, blah, blah. 

B2B Thought Leaders: 9 SECRETS TO BECOMING AN UNSINKABLE CEO

Posted by Wendy Marx

Jul 1, 2014

Learn how B2B thought leaders swim to success!

 

From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.

 

TEACH ME HOW TO GET THE  MOST FROM MY PR

 

About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!