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6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

Posted by Wendy Marx

Aug 27, 2016

leverage surveys in your b2b marketing case studies

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. Exact numbers and percentages can add that WOW factor that your company needs.

Seize Every Marketing Opportunity with B2B Case Studies

Posted by Wendy Marx

Aug 2, 2016

Seize Every Marketing Opportunity

Let's face it...none of us like the idea of a blind date. When faced with this situation, most of us scour the internet and social media to get an idea about this prospective mystery person. What does he or she do for a living? What do friends say about the person? What does he or she look like? This gives us peace of mind before we commit to an actual date.

How to Develop B2B Case Studies That Actually Convert

Posted by Wendy Marx

Jul 8, 2016

 How to Develop B2B Case Studies That Actually Convert

Case studies have a huge potential to convert. However, the term doesn't really lend itself to a whole lot of excitement. Memories of term papers or scientific papers laden with field jargon might immediately come to mind. 

INVESTARS.COM

Posted by wendyama

Oct 6, 2009

How do you become a highly-regarded financial resource when you’re two guys with a good idea but are totally unknown?


That was the situation facing the two principals of Investars.com, an online financial services resource.


Recognizing that the launch of a financial services company by itself was a non-story, MarX Communications in conjunction with Sprung PR developed a strategy that focused on the firm’s research, rather than its business. This included helping the company streamline its website so its messaging was crystal clear and providing special press site passes and online media tours. By selecting the most explosive Investars.com data, we were able to let the information speak for itself.



The B2B PR campaign resulted in exclusives in The New York Times, the Wall Street Journal and ultimately virtually every major outlet worldwide, from the Financial Times to Barron’s to Bloomberg TV. CNBC named Investars a “trustworthy provider of investment information.” The extensive media coverage resulted in Investars’ CEO testifying before Congress and resulted in partnership deals with the NASDAQ, JP Morgan Chase, Dow Jones and Bank of New York.


Marketing Services Company

Posted by wendyama

Oct 6, 2009

Your company has no press coverage. Your services are complex for your clients to consume, but vital to their business. How do you build your company brand?



It’s a common business problem. One the chief executives of a marketing services company realized they had to address in order to keep their business thriving.


The marketing company offered services that on its face could be considered “geeky.” But in reality, they are vitally important to companies since ultimately they help major brands improve the ROI of their marketing. Before MarX Communications started working with them, they had virtually no press coverage.


Since we began providing public relations service to the firm in 2005, the marketing company has been featured in nearly every publication covering marketing and advertising, including Advertising Age, the New York Times, The Wall Street Journal, Media Post, OMMA, Direct, Click Z, The Advertiser, and many other media outlets and blogs.


So how did we trigger interest among the company’s client base? We developed a thought leadership and business to business branding program, positioning them as experts in marketing ROI —and in “hot” areas like sponsorship and celebrity marketing. The MarX Communications approach leveraged traditional and new-media avenues of PR publicity: podcast, white papers, blog and Twitter outreach, surveys, by-lined articles, and speaking engagements. And it worked. We turned the marketing company’s executives into “rock stars” while simultaneously creating new alliances with key industry groups.



As a result of all the publicity it has received, the company is perceived as a leader in its category, and its executives as noted experts in their respective fields. The company relies solely on PR and marketing for new business development, and all of its new business is attributed to PR and its offshoots.


Market Research Firm

Posted by wendyama

Oct 6, 2009

When it comes to exposure, you’re the David. They’re the Goliath. So what’s the right ammunition for winning results?


A market research firm found its upcoming forecast report —which focuses on alternative media research— at a disadvantage before it was even launched since it was issuing the report just after one of the largest US research organizations had issued a similar report. The company needed a smart, unorthodox way to win the day.


MarX Communications created a business to business public relations campaign and offered exclusives to select reporters, using the interactive space to generate curiosity and let reporters cherry-pick data. We linked the press release to an informative podcast and a special media site where media could access data on the report – all to make their job easier. We also provided ready-to-use, visually compelling charts and an easy-to-understand executive summary. The release was also tied to a landing page where anyone reading it could get more information and purchase the report. The result was that we made it exceptionally easy for the press to create a great story. The research report became the subject of more than 175 stories, including mentions in Reuters, the Associated Press, USA Today, the Financial Times, Dow Jones, Businessweek, CNBC, CNNMoney, Forbes and The New York Times.



Online Advertising Company

Posted by wendyama

Oct 6, 2009

An online advertising company planned to launch a new online product. Rather than wait till or near launch time to issue a press release, MarX Communications geared up a B2B PR campaign. This included creating original B2B marketing and B2B PR content from SEO-optimized press releases to reports to podcasts all linked to landing pages. The content was widely downloaded and in just three months, the campaign generated nearly 200 leads, half of whom are decision makers and the other half are key influencers. In addition, MarX Communications unearthed a real need for the company’s product through an online survey creating a major opportunity for the digital advertising company’s sales force.


 
 
 
 

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