5 Ways to Avoid Disaster in Your B2B Content

Posted by Wendy Marx

Apr 28, 2016

5 Ways to Avoid Disaster In Your B2B Content

We all make mistakes. Duh. But when we're on the marketing playing field, we try to minimize the number of fouls the best we can. But, when they happen, we suck it up, apologize, and move on. 

How to Rock B2B Content with Canva Images

Posted by Wendy Marx

May 22, 2015

Why we love Canva, and a super easy Canva tutorial on creating your own images!

Reading B2B content without graphics is like seeing a foreign film. The story may be interesting, but if you are glued to reading a steady stream of words, It becomes tiring. Suddenly, a barrier -- the text -- is keeping you from experiencing the actors directly. 

As the saying goes, a picture is worth a thousand words. That's because most of us think visually, not in text. 

So too in your B2B content. Consider that your content can generate 94% more views if you add compelling visual element.

Underscore compelling. If you're up for a chuckle, head over to Hubspot's Pinterest board: Awful Stock Photography. You'll get to see stellar examples of the worst stock photos out there, like this one: 


From repurposing your PR to stretching your budget, I'm sharing all my PR tips in one easy cheat sheet.

Grab the cheat sheet and start getting the most out of your press without stretching your budget.




About this blog

Featured in Alltop Featured Author on Business 2 Community

 B2B PR Sense focuses on the challenges and opportunities facing companies and executives as they navigate the B2B PR/marketing world of content marketing, social media and inbound marketing...along with traditional media. Welcome aboard!