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The Top 25 B2B Marketing Experts You Need to Follow Here...

Posted by Wendy Marx

Jan 24, 2018

The Top 25 B2B Marketing Experts You Need to Follow Here....

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives?

B2B Marketing Strategy: How to Use Influencers for Best Results

Posted by Wendy Marx

Nov 5, 2017

B2B Marketing Strategy_ How to Use Influencers for Best Results

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.

How to Build a Successful B2B Influencer Marketing Strategy

Posted by Wendy Marx

Oct 28, 2017

How to Build a Successful B2B Influencer Marketing Strategy 

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list.

How to Measure the Results of B2B Influencer Marketing

Posted by Wendy Marx

Oct 23, 2017

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Still on the fence about influencer marketing? 

Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers.

10 Powerful B2B Marketing Influencers You Need to Follow

Posted by Wendy Marx

Sep 26, 2017


B2B Influencers You Need to FollowB2B marketing
is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up.

How to Leverage B2B Influencer Marketing for Powerful Results

Posted by Wendy Marx

May 23, 2017

How to Leverage B2B Influencer Marketing for Powerful Results

B2B influencer marketing is the latest buzzword -- an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend -- and making the best use of it within your company?

How to Be Effective in B2B Influencer Marketing

Posted by Wendy Marx

Apr 18, 2017

How to Be Effective in B2B Influencer Marketing

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should.

How to Embrace the Future of B2B Influencer Marketing

Posted by Wendy Marx

Feb 12, 2017

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space!

7 Surprising Ways that B2B Influencer Marketing Has Evolved

Posted by Wendy Marx

Jan 9, 2017

7 Surprising Ways that B2B Influencer Marketing Has Evolved

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. 

Why The Best B2B PR Campaigns Use Influencer Marketing

Posted by Wendy Marx

Jul 22, 2016

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You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign. Among other assets, you have a well-crafted press release, a pithy tagline, a kick ass explainer video, media outlets lined up, and a killer social media strategy. What's missing?