Blog-Header

Calls to Action: How to Motivate Your Audience

Posted by Wendy Marx

Aug 19, 2017

 [Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While  the original post is still relevant, I've updated this post with some additional tips.  Enjoy! ]

3 Awesome B2B PR Methods That Will Attract High Quality Leads

Posted by Wendy Marx

Mar 4, 2017

3 Awesome B2B PR Methods That Will Attract High Quality Leads

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One  is getting B2B leads.

How to Create B2B Content That Drives Leads

Posted by Wendy Marx

Oct 8, 2016

B2B Content That Drives Leads

Your B2B content strategy drives your site -- either moving leads toward a designated goal  -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on....

3 Simple Ways to Make Your PR Campaign More Effective

Posted by Wendy Marx

May 27, 2016

3 Simple Ways to Make Your PR Campaign More Effective

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? 

How to Use Your B2B Blog to Promote Your Press

Posted by Wendy Marx

May 24, 2016

How to Use Your B2B Blog to Promote Your Press

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press

Paid Media: How to Capture Viable B2B Leads on the Cheap

Posted by Wendy Marx

May 19, 2016

Paid_Media-_How_to_Capture_Viable_B2B_Leads_on_the_Cheap-2.jpg

When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out? 

How to Get Killer B2B Leads at Trade Shows

Posted by Wendy Marx

May 12, 2016

How to Get Killer B2B Leads at Trade Showsding

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. 

You'll Boost Leads with This Powerful B2B Marketing Trick

Posted by Wendy Marx

May 9, 2016

Youll Boost Leads with This Powerful B2B Marketing Trick

You're likely often hunting for ways to promote your brand and increase viable leads. Did you know that one of the simplest tactics is literally right at your fingertips? Yet, many people are still not grabbing this free trick that targets prospects that may already be on the line. 

How to Nurture B2B Leads with Low-Pressure Emails

Posted by Wendy Marx

Mar 28, 2016

How_To_Nurture_B2B_Leads_With_low_pressure_Emails.jpg

When was the last time you purchased something on a whim? We all make impulse buys at the checkout line ("Do I need batteries? Better grab some just in case.") However, when it comes to B2B purchases, buyers tend to be much slower to commit. 

How to Create Attractive Offers That Boost B2B Leads

Posted by Wendy Marx

Mar 23, 2016

How_To_Create_Attractive_Offers_That_Boost_B2B_Leads.jpg

Like many things in life, you get out of your inbound marketing what you put into it. If you want B2B leads to flock to your virtual doorstep, you'll have to make it worth their while. 

 
 
 
 



 

 

Our Most Popular Posts