B2B Mobile Marketing Do’s: Signed, Sealed, Delivered – They’re Yours!

Posted by Oren Smith

Feb 15, 2014

B2B Mobile Marketing Valentine

Dear flawless, lead-generating B2B mobile marketing strategy – will you be mine? If only it were that simple. Alright B2B marketers, it’s time to talk mobile. Yes, it’s Valentine’s Day Weekend and you may have a lot on your plate already. It’s already tough enough to seek out the best advice for amping up your mobile marketing efforts. But that’s where we come in!

As B2B mobile marketing has been catching on, sifting through the sea of information for best practices and effective tips can be a tedious process – So we’ve done a little digging for you. Whether you are entirely new to the mobile marketing game or you’re simply looking for fresh ideas to increase your mobile impact, check out some of these industry tips. You just might find your mobile marketing soul mate:

B2B Companies: Mobile Marketing that Makes a Difference

Posted by Oren Smith

Oct 17, 2013

Though going mobile is clearly the direction in which B2B public relations is heading, surprisingly many companies do not exhibit a full-fledged or serious attempt at mobile PR. Having taken a quick look at a random selection of 12 Fortune 500 B2B companies, only 4 of them had mobile-specific sites geared towards the “on-the-go” user.

But this pattern is sure to change sooner than later. Companies must begin thinking in terms of what content is most appropriate for mobile development if they’re going to have any chance of keeping up with the industry megatrends. Here’s a list of 5 basic on-the-go needs every B2B marketer should be addressing! Those who can take outright advantageof the mobile content concept should see even more success.

B2B Companies: Go Mobile or Go Home

Posted by Oren Smith

Oct 15, 2013

How Do You Adapt PR For a Mobile World?

Posted by wendyama

Jan 25, 2012

Old habits die hard. This is what sprung to mind while I was recently talking to David Meerman Scott, PR guru, author, and consultant who more than anyone has helped PR evolve in the 21st century.

While everyone’s business has had to change in this 24/7 always-on, mobile world, we as PR practioners (and here I am as guilty as anyone!) often release news according to our schedule and timing, not that of the media. Like gladhanding politicians, we knock on journalists’ virtual door fronts with our campaign literature (that is news releases) in hand, asking the media to endorse us by writing our story--not their story.

Scott asks a basic but also profound question: What if you reverse the equation? What if instead of reaching out to journalists on your schedule, you get them to find you? Fortunately, digital devices, including mobile, have made it easy for reporters to find sources. And that source might as well be you. One of the best ways to do that is to mash up mobile with social media to concoct a timely, enticing brew that will be quaffed by journalists. Or as Scott calls it, you can “newsjack," commenting on a breaking story in a way that journalists will find you.

“It’s really a matter of understanding that we live in a 24-hour real-time world,” says Scott. “Reporters can be working at home, on the road, on their iPhone when they are at a baseball game. You can reach them any time. You need to create content optimized for their devices so that reporters will find that when they are writing a story.”

Here are 5 ways Scott recommends doing just that:

  1. Write for mobile. Index your site for the mobile search engines so people can find your content on their mobile devices. Make your content visible on the small screen.

  2. Monitor keywords and phrases on Twitter so you are on top of the news and trends in your industry.

  3. Spot regulatory changes in your industry so you can comment in real time on Twitter about those changes.

  4. Create content and comment in real time via a blog, media alert and/or Twitter when news is breaking so media will find you .

  5. Construct today’s version of the that old standby, the press kit--a mobile app with a feed of content  optimized in an application for reporters that includes press releases, blog posts, video, and Twitter feeds. Here is a link to David’s app.

Since no good list is complete without a “NOT to DO," piece of advice, here is one caveat:

Don't use all the new technology as an invitation to spam reporters on their mobile phone or Twitter feed. Don’t send that uninvited text message. It will likely backfire.

We, as PR practitioners, need to be as nimble and quick as a reporter or blogger on deadline and be anywhere they are likely to find you--on mobile, on social media, on a blog, on video. All you need to do is seize the opportunity. How are you adapting PR for a mobile world?




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