Reading B2B content without graphics is like seeing a foreign film. The story may be interesting, but if you are glued to reading a steady stream of words, It becomes tiring. Suddenly, a barrier -- the text -- is keeping you from experiencing the actors directly.
As the saying goes, a picture is worth a thousand words. That's because most of us think visually, not in text.
So too in your B2B content. Consider that your content can generate 94% more views if you add compelling visual element.
Underscore compelling. If you're up for a chuckle, head over to Hubspot's Pinterest board: Awful Stock Photography. You'll get to see stellar examples of the worst stock photos out there, like this one: