How to Increase Your Press Release Readership by 80% [Free Video Tutorial]

Posted by Wendy Marx

Sep 7, 2016

Increase your press release readership by 80% with these 9 tips.

Did you know that 80% of Americans never read past a headline? What if they're not even noticing your headline? Where does that leave the rest of your story? 

5 Ultimate Press Release Components That Will Boost Your B2B Marketing

Posted by Wendy Marx

Sep 2, 2016

Ultimate Press Release Components


With the press release nearly as ancient as Methusalah,  it's easy -- far too easy -- to bash this relic.  

Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients

What gives? 

In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world.  And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.

Yet so many press releases are pro forma with all the excitement of an IRS manual. 

Why The Best B2B PR Campaigns Use Influencer Marketing

Posted by Wendy Marx

Jul 22, 2016


You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign. Among other assets, you have a well-crafted press release, a pithy tagline, a kick ass explainer video, media outlets lined up, and a killer social media strategy. What's missing?

How to Write Press Release Headlines That People Actually Read

Posted by Pamela Keniston

Jul 7, 2016

Dull headlines get you nowhere in the media! Check out these 9 steps to writing press release headlines that people actually read!

In thinking about how to prepare this post, I couldn't help but remember the  2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title. The title did receive a lot of press, albeit for how controversial it was.

However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. 

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

Posted by Wendy Marx

Jun 3, 2016

3 Easy Ways Your PR Campaign Can Boost Thought Leadership
“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer CLICK_TO_TWEET.png

Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry. However, it certainly doesn't hurt to know that you're gaining compensation in the form of credibility and notoriety.

3 Simple Ways to Make Your PR Campaign More Effective

Posted by Wendy Marx

May 27, 2016

3 Simple Ways to Make Your PR Campaign More Effective

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? 

How to Use Your B2B Blog to Promote Your Press

Posted by Wendy Marx

May 24, 2016

How to Use Your B2B Blog to Promote Your Press

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press

2 Simple Ways to Generate More B2B Leads with Your Press Release

Posted by Wendy Marx

Mar 10, 2016


If you're still using press releases as part of your B2B PR strategy, I applaud you! Some will have you think that releases are outdated and that social media and owned content should be the driving force behind your PR.

B2B PR Myth #3: Press Releases are Dead

Posted by Wendy Marx

Dec 6, 2015


B2B PR Myth : Press Releases are Dead

The Pew Research Center recently conducted a study that showed 63% of Twitter users and 63% of Facebook users rely on those platforms for their news. 

5 Shrewd Ways to Promote Your B2B Press Release in Social Media

Posted by Pamela Keniston

Jul 17, 2015


Everyone loves a bargain. And when it comes to promoting your B2B company, leveraging social media is perhaps the best and most economical way to build relationships with customers and brand recognition. Want to learn how to do just that?


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