Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.
Many mistakenly believe that B2B content marketing can only work for certain industries. Has fear of failure kept you from diving into a strategy for your company? And the ultimate question: Can industries like manufacturing benefit from a content strategy in their business?
Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard!
Can a boring, unsexy B2B company rock social media?
Video content wears the crown for all that's good, engaging, and popular in the online kingdom.
Feb 24, 2016
Believe it or not, it's been five years since the birth of Snapchat! Maybe that doesn't mean anything to you if you've never heard of Snapchat. After all, Snapchat's largest demographic is made up of 18-29 year-olds. Likely, if you're a B2B owner or marketer, you're inching further away from that target age group every day.
If you’ve been reading up on your digital marketing blogs, you’re likely to have come across the seemingly unending debate over which video host tops the online marketing totem pole. What’s most effective for B2B content marketing? What looks the best? What will provide the greatest ROI? In the end, it boils down to two major platforms – video search engine giant YouTube and contemporary up-and-comer Vimeo.
Everyone loves a bargain. And when it comes to promoting your B2B company, leveraging social media is perhaps the best and most economical way to build relationships with customers and brand recognition. Want to learn how to do just that?