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Shared Media: How to Use the Power of Social to Your Advantage

Posted by Wendy Marx

Sep 11, 2017

Shared Media_ How to Use the Power of Social to Your Advantage

Shared media is a vital part of the PESO model, which also includes paid, earned, and owned media.

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

Posted by Wendy Marx

Aug 10, 2017

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations.

6 Important Trends That Will Impact Social Media for B2B

Posted by Wendy Marx

Apr 23, 2017

6 Important Trends That Will Impact Social Media for B2B

Social media for B2B has become an integral part of PR -- so much so that the vast majority of journalists use these channels in their own reporting.

How to Leverage Facebook in Your B2B Public Relations

Posted by Wendy Marx

Mar 1, 2017

How to Leverage Facebook in Your B2B Public Relations

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

Posted by Wendy Marx

Nov 23, 2016

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

6 Simple Ways to Unlock the Potential of B2B Content Marketing In Manufacturing

Posted by Wendy Marx

Oct 27, 2016

6 Simple Ways to Unlock the Potential of Content Marketing In Manufacturing

Many mistakenly believe that B2B content marketing can only work for certain industries. Has fear of failure kept you from diving into a strategy for your company? And the ultimate question: Can industries like manufacturing benefit from a content strategy in their business?

5 B2B Social Media Best Practices That Will Up Your Marketing Game

Posted by Wendy Marx

Aug 24, 2016

5 B2B Social Media Best Practices

Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize --  this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard!

The B2B Small Business Marketing Guide to Crushing it on Social Media

Posted by Wendy Marx

Jun 10, 2016

The B2B Small Business Guide to Crushing it on Social Media

 

Can a boring, unsexy B2B company rock social media?

You bet!

How to Liven Up Your B2B Social Media with Facebook Live

Posted by Wendy Marx

May 4, 2016

 

How to Liven Up Your B2B Social Media with Facebook

Video content wears the crown for all that's good, engaging, and popular in the online kingdom. 

How to Market Your B2B On Snapchat the Grownup Way

Posted by Wendy Marx

Feb 24, 2016

 

How to market on snapchat like a grownup

Believe it or not, it's been five years since the birth of Snapchat! Maybe that doesn't mean anything to you if you've never heard of Snapchat. After all, Snapchat's largest demographic is made up of 18-29 year-olds. Likely, if you're a B2B owner or marketer, you're inching further away from that target age group every day. 

 
 
 
 



 

 

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