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Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

Posted by Wendy Marx

Apr 15, 2018

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

What is Thought Leadership & How to Hone Your Skills

Posted by Wendy Marx

Feb 16, 2018

What is Thought Leadership & How to Hone Your Skills

What is thought leadership? It's a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it?

Thought Leadership PR: How to Strengthen Your Business

Posted by Wendy Marx

Dec 17, 2017

Thought Leadership PR_ How to Strengthen Your Business.png

Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers.

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

Posted by Wendy Marx

May 31, 2017

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and moves others to reach out to you.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

Posted by Wendy Marx

May 16, 2017

How to Improve Thought Leadership Strategy with a Strong Vision Statement

A vision statement adds strength to your thought leadership PR strategy. It's gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you're working towards, and support it. Your employees now have a roadmap for the future. 

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

Posted by Wendy Marx

May 12, 2017

How to Boost Your Thought Leadership with a Powerful Personal Brand

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success.

What Is Thought Leadership and How to Attain It

Posted by Wendy Marx

Mar 27, 2017

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. 

How to Create Your Own Killer Personal Brand in B2B

Posted by Wendy Marx

Mar 14, 2017

How to Create Your Own Killer Personal Brand in B2B-1

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry?

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

Posted by Wendy Marx

Nov 6, 2016

Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront

The road to B2B thought leadership is littered with many failed attempts. Don’t be among the fallen. How can you truly distinguish yourself from your competitors and stand out as as an industry leader? Should you shy away from the forefront if your company focuses on behind-the-scenes work?

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

Posted by Wendy Marx

Sep 21, 2016

How to Skyrocket Your B2B Thought Leadership

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. Let's look at how this is done.