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What is Thought Leadership & How to Hone Your Skills

Posted by Wendy Marx

Jul 14, 2017

What is Thought Leadership & How to Hone Your Skills

What is thought leadership? It's a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it?

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

Posted by Wendy Marx

May 31, 2017

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and moves others to reach out to you.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

Posted by Wendy Marx

May 16, 2017

How to Improve Thought Leadership Strategy with a Strong Vision Statement

A vision statement adds strength to your thought leadership PR strategy. It's gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you're working towards, and support it. Your employees now have a roadmap for the future. 

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

Posted by Wendy Marx

May 12, 2017

How to Boost Your Thought Leadership with a Powerful Personal Brand

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success.

How to Be Effective in B2B Influencer Marketing

Posted by Wendy Marx

Apr 18, 2017

How to Be Effective in B2B Influencer Marketing

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should.

What Is Thought Leadership and How to Attain It

Posted by Wendy Marx

Mar 27, 2017

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. 

How to Create Your Own Killer Personal Brand in B2B

Posted by Wendy Marx

Mar 14, 2017

How to Create Your Own Killer Personal Brand in B2B-1

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry?

How to Embrace the Future of B2B Influencer Marketing

Posted by Wendy Marx

Feb 12, 2017

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space!

7 Surprising Ways that B2B Influencer Marketing Has Evolved

Posted by Wendy Marx

Jan 9, 2017

7 Surprising Ways that B2B Influencer Marketing Has Evolved

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. 

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

Posted by Wendy Marx

Nov 6, 2016

Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront

The road to B2B thought leadership is littered with many failed attempts. Don’t be among the fallen. How can you truly distinguish yourself from your competitors and stand out as as an industry leader? Should you shy away from the forefront if your company focuses on behind-the-scenes work?

 
 
 
 



 

 

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