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Thought Leadership PR: How to Strengthen Your Business

Posted by Wendy Marx

Dec 17, 2017

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Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers.

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

Posted by Wendy Marx

May 31, 2017

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and moves others to reach out to you.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

Posted by Wendy Marx

May 16, 2017

How to Improve Thought Leadership Strategy with a Strong Vision Statement

A vision statement adds strength to your thought leadership PR strategy. It's gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you're working towards, and support it. Your employees now have a roadmap for the future. 

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

Posted by Wendy Marx

May 12, 2017

How to Boost Your Thought Leadership with a Powerful Personal Brand

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success.

What Is Thought Leadership and How to Attain It

Posted by Wendy Marx

Mar 27, 2017

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. 

How to Create Your Own Killer Personal Brand in B2B

Posted by Wendy Marx

Mar 14, 2017

How to Create Your Own Killer Personal Brand in B2B-1

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry?

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

Posted by Wendy Marx

Nov 6, 2016

Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront

The road to B2B thought leadership is littered with many failed attempts. Don’t be among the fallen. How can you truly distinguish yourself from your competitors and stand out as as an industry leader? Should you shy away from the forefront if your company focuses on behind-the-scenes work?

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

Posted by Wendy Marx

Sep 21, 2016

How to Skyrocket Your B2B Thought Leadership

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. Let's look at how this is done.

6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

Posted by Wendy Marx

Aug 12, 2016

Thought leader

How do you go from anonymity to trusted guru?

Four words: B2B PR Thought Leadership.

Once upon a time -- think pre-Internet days -- it wasn't easy to break out from the pack unless you had amazing skills and/or a big budget. The Internet changed all that making it easier to embrance the mantle of guru. Yet, many people still hesitate to be full-fledged thought leaders. They worry they don't have enough knowledge or skill. Remember: You only need to know a little more than the next person in your chosen field to be hepful. 

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

Posted by Wendy Marx

Jun 3, 2016

3 Easy Ways Your PR Campaign Can Boost Thought Leadership
“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer CLICK_TO_TWEET.png

Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry. However, it certainly doesn't hurt to know that you're gaining compensation in the form of credibility and notoriety.

 
 
 
 
 



 

 

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