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You Know You Are in PR When...

Posted by Wendy Marx

Dec 3, 2013

Where once PR pros (and I include myself here) were ridiculed as fearless spinmeisters, suddenly everyone seems to be joining the PR club. Much has to do with the fact that traditional journalism jobs are drying up, while brands are scrambling to hire former journalists to run their new content machines.

Now don’t get me wrong. I’m not predicting the death of journalism. I am suggesting that PR, on both the B2B and B2C side, is evolving into something more journalistically-friendly, as brands morph into content generators. On the other side, media sites with their sponsored and branded content are looking more like PR-produced sites.

The fact is we’re at an inflexion point as media sites explore new ways to turn pixels into profits while brands seek to sway prospects with engaging content. It’s a topsy turvy world.

Before we lose our bearings, let’s remember where we’ve been… and where we are. Let’s take a minute to time travel back and forth:

In olden days, say 10 years ago…

You knew you were in PR when:
Your fax machine suddenly broke down as you were about to fax 100 press releases to individual media outlets.

home_alone

Today, you know you are in PR when:
You text a reporter only to realize you meant to text your client that sensitive bit of information.

hermione_obliviate

You knew you were in PR when:
You wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter.

willy_wonka

You know you are in PR when:
The reporter you previously worked with is now heading up editorial for a major brand.

devil_wears_prada_1

You knew you were in PR when:
Your clients wanted to be on the front page of the New York Times or Wall Street Journal.

breakfast_at_tiffanys

You know you are in PR when:
Your clients want to be on TechCrunch or Fast Company.

mean_girls

You knew you were in PR:
When reporters looked down their noses at you.

Clueless

You know you are in PR:
When reporters ask you if you have any job openings at your agency.

Bridesmaids

You knew you were in PR when:
You wrote two page press releases larded with made-up lengthy quotes.

matrix

You know you are in PR when:
You write press releases that are limited to a few paragraphs with strategically placed key words.

Pirates_1

You knew you were in PR when:
You counted clips to justify your existence.

Fight_Club

You know you are in PR when:
You drive leads to websites to justify your existence.

anchorman

You knew you were in PR when:
You were up half the night creating press kits for an event.

Wizard_of_Oz_2

You know you are in PR when:
You are up half the night creating an app for the media.

zoolander_1

You knew you were in PR when:
Your biggest worry was getting your client primed for an interview.

Star_Wars

You know you are in PR when:
Your biggest worry is creating enough content.

Hunger_Games_1

You knew you were in PR when:
When you schmoozed and attended events and had a life.

Titanic_1

You know you are in PR when:
You are glued to your desk and phone and compose stories in your dreams.

Batman

What are some of your memories of PR then and now? Please share your thoughts in the comments section below.


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