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How to Boost B2B Lead Generation with Instagram Stories

Posted by Wendy Marx

Jul 20, 2018

How to Boost B2B Lead Generation with Instagram Stories

 

 

Quick question: Is Instagram a resource for B2B lead generation?

Whaaat? 

At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.

The Best Practices for LinkedIn: How to Fire Up Your Strategy

Posted by Wendy Marx

Jul 18, 2018

Best Practices for LinkedIn

When did you take a long, hard look at your LinkedIn strategy? If you're losing momentum and your strategy is lagging behind your competitors, it's time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders.

5 Trending Rumors About B2B Lead Generation That Need to Die

Posted by Wendy Marx

Jul 13, 2018

5 rumors

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

PR for B2B Startups: How to Boost Your Exposure

Posted by Wendy Marx

Jun 29, 2018

 

PR for B2B Startups: How to Boost Your Exposure

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts... Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first four years. 

How to Get PR and Content Marketing Right: Think Like a PR Person

Posted by Wendy Marx

Jun 17, 2018

How to Get PR and Content Marketing Right_ Think Like a PR Person

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively.

How to Boost Your B2B Lead Generation with Content Marketing

Posted by Wendy Marx

Jun 9, 2018

How to Boost Your B2B Lead Generation with Content Marketing (1)

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part!

B2B Product Launch Secrets: How to Wow Your Audience

Posted by Wendy Marx

Jun 6, 2018

B2B Product Launch Secrets

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? 

B2B PR Trends: How to Give Journalists What They Really Want

Posted by Wendy Marx

May 29, 2018

B2B PR Trends_ How to Give Journalists What They Really Want

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.  

15 Powerful B2B Lead Generation Tools You Need to Use

Posted by Wendy Marx

May 21, 2018

15 Powerful B2B Lead Generation Tools You Need to Use (1)

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process -- and allow you to focus on making your business the best it can be.

How to Generate More B2B Leads with 6 Easy Strategies

Posted by Wendy Marx

May 6, 2018

How to Generate More B2B Leads with 6 Easy Strategies-1

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn't producing the number of leads they need.  To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up?