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How to Win at Content Marketing During a Pandemic

Posted by Wendy Marx

Jul 1, 2020

How to Win at Content Marketing During a Pandemic

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Let's answer these and other questions.

How to Ace Video for Personal Branding

Posted by Wendy Marx

Jun 25, 2020

How to Ace Video for Personal Branding

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences 

How to Create a Personal Brand During COVID-19

Posted by Wendy Marx

Jun 10, 2020

How to Create a Personal Brand During COVID-19

When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are.

So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? We've got answers for you!

First off, let's clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do to. It's your reputation and how you're perceived. Unfortunately, some people don't give it a moment's thought and let others define them. By acknowledging and building your personal brand, you're taking control over it. 

How to Deploy a Successful Communications Strategy During COVID-19

Posted by Wendy Marx

Jun 6, 2020

How to Deploy a Successful Communications Strategy During COVID-19

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing.

But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy.

PR and Marketing: How to Communicate During COVID-19

Posted by Wendy Marx

Apr 6, 2020

 PR and Marketing_ How to Communicate During COVID-19

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?

Crushing It in 2020: 8 Marketing Trends You Need to Know

Posted by Wendy Marx

Mar 24, 2020

Crushing It in 2020_ 8 Marketing Trends You Need to Know

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference.

Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. 

PR and Marketing During COVID-19: What You Need to Know

Posted by Wendy Marx

Mar 17, 2020

B2B PR and Marketing During COVID-19_ What You Need to Know

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies? Let's take a look at what you need to know and do during this difficult time.

8 Conversational Writing Tips That Will Boost Engagement

Posted by Wendy Marx

Mar 8, 2020

8 Conversational Writing Tips That Will Boost Engagement

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. 

Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, say, an industry white paper would. Let's look at some conversational writing tips that will help you to succeed.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

Posted by Wendy Marx

Feb 29, 2020

5 Powerful Ways to Craft the Best Content for Your Personal Brand

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

If you are working to develop your personal brand, content creation is absolutely critical.

How to Succeed with Personal Branding on LinkedIn

Posted by Wendy Marx

Feb 23, 2020

How to Succeed with Personal Branding on LinkedIn

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx