How to Create the Best B2B Content in Your Industry

Posted by Wendy Marx

Jun 6, 2019

How to Create the Best B2B Content

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come.

PR Strategy: How to Make Journalists Happy

Posted by Wendy Marx

May 27, 2019

PR Strategy_ How to Make Journalists Happy (1)

What the heck do journalists want? 

That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. 

How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results.

How to Do B2B Content Marketing That Doesn't Suck

Posted by Wendy Marx

May 10, 2019

 How to Do B2B Content Marketing That Doesn't Suck (2)

First, I wanted to give you the opportunity to check out this post as video:

"B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion. Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

A Useful New Model to Get The Edge in Public Relations

Posted by Wendy Marx

May 2, 2019

 A Useful New Method to-1

Photo Credit: Frank McKenna

Public relations is changing in the blink of an eye.

There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

PR Strategy Not Working? Here's How to Fix It

Posted by Wendy Marx

Apr 24, 2019

 PR Strategy Not Working_ Here's How to Fix PR Strategy Mistakes 

"Get me some PR."

Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

Posted by Wendy Marx

Apr 14, 2019

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course.

What is Thought Leadership & Why It Matters

Posted by Wendy Marx

Mar 25, 2019

What is Thought Leadership and Why It Matters 

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.

What exactly does it mean? 

An Open Letter to Public Relations Professionals

Posted by Wendy Marx

Mar 14, 2019

An Open Letter to Public Relations Professionals 

Content Marketing Tips: How to Attract Your Audience

Posted by Wendy Marx

Mar 4, 2019


HowtoAttract- ContentMarketing


B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

Beyond that, it's often missing a solid foundation. Simply content without a strategy it isn't a solid part of B2B marketing strategies.  

And yet...done right it works. According to Content Marketing Institute, content marketing costs 62% less than outbound marketing and generates 3X as many leads." 

So how do you get your B2B content marketing up to snuff? What do you need to do differently?

PR Metrics: How to Prove the Real Value of PR

Posted by Wendy Marx

Feb 20, 2019




PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. 


Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx