In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers.

Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.

Quick question: Is Instagram a resource for B2B lead generation?

Whaaat? 

At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.

When did you take a long, hard look at your LinkedIn strategy? If you're losing momentum and your strategy is lagging behind your competitors, it's time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders.

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts... Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first four years. 

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively.

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part!

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch?