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10 B2B Marketing Trends That Will Skyrocket Your Strategy

Posted by Wendy Marx

Apr 14, 2019

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course.

What is Thought Leadership & Why It Matters

Posted by Wendy Marx

Mar 25, 2019

What is Thought Leadership and Why It Matters 

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.

What exactly does it mean? 

An Open Letter to Public Relations Professionals

Posted by Wendy Marx

Mar 14, 2019

An Open Letter to Public Relations Professionals 

Content Marketing Tips: How to Attract Your Audience

Posted by Wendy Marx

Mar 4, 2019

 

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B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

Beyond that, it's often missing a solid foundation. Simply content without a strategy it isn't a solid part of B2B marketing strategies.  

And yet...done right it works. According to Content Marketing Institute, content marketing costs 62% less than outbound marketing and generates 3X as many leads." 

So how do you get your B2B content marketing up to snuff? What do you need to do differently?

PR Metrics: How to Prove the Real Value of PR

Posted by Wendy Marx

Feb 20, 2019

 

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PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. 

How to Use Content Marketing for PR and Social Media Success

Posted by Wendy Marx

Feb 3, 2019

 

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The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

Content Curation for Marketing: 10 Powerful Guides That Will Help

Posted by Wendy Marx

Jan 24, 2019

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.

Content Marketing and SEO: How to Craft the Best PR Campaigns

Posted by Wendy Marx

Jan 17, 2019

 

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches come to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.

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PR Tactics: How to Crush It with Voice Search

Posted by Wendy Marx

Jan 7, 2019

PR Tactics- How to Crush It with Voice Search

Hey Siri...OK Google...Hey Alexa... All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics

Your Guide to the Best Content Marketing Trends of 2019

Posted by Wendy Marx

Jan 2, 2019

 Your Guide to the Best Content Marketing Trends of 2019

(Updated: March 12, 2019)

 

[Psst...would you like to have this post as an infographic? Scroll down to the bottom to see all of these trends in our latest infographic!]

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Iconâ„¢.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx