Editor's note: Updated October 5, 2020.
When creating your own brand strategy, you probably never thought you'd be developing your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are.
So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? We've got answers for you!
First off, let's clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do too. It's your reputation and how you're perceived. Unfortunately, some people don't give it a moment's thought and let others define them. By acknowledging and building your personal brand, you're taking control over it.