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The Perfect Elevator Pitch Formula You Need to Know

Posted by Wendy Marx

Oct 22, 2020

The Perfect Elevator Pitch Formula You Need to Know

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference. 

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

Posted by Wendy Marx

Oct 12, 2020

B2B Content Marketing_ 5 Trends That You Need to Watch in 2020

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends.

How to Boost Your Strategy with B2B Video Marketing

Posted by Wendy Marx

Sep 18, 2020

 

How to Boost Your Strategy with B2B Video Marketing

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. 

Data Storytelling: How to Win Serious Media Coverage

Posted by Wendy Marx

Sep 4, 2020

Data Storytelling_ How to Win Serious Media Coverage

Data and storytelling are probably two words that you wouldn't expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand.

How to Improve Your B2B Buying Process During COVID-19

Posted by Wendy Marx

Aug 13, 2020

How to Improve Your B2B Buying Process During COVID-19

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. 

10 Personal Branding Tools That Will Help Your Strategy

Posted by Wendy Marx

Aug 4, 2020

10 Personal Branding Tools That Will Help Your Strategy

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

Posted by Wendy Marx

Jul 14, 2020

How to Boost Your LinkedIn for Personal Branding During the Pandemic

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. 

How to Win at Content Marketing During a Pandemic

Posted by Wendy Marx

Jul 1, 2020

How to Win at Content Marketing During a Pandemic

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Let's answer these and other questions.

How to Ace Video for Personal Branding

Posted by Wendy Marx

Jun 25, 2020

How to Ace Video for Personal Branding

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences 

How to Create a Personal Brand That Will Thrive During COVID-19

Posted by Wendy Marx

Jun 10, 2020

How to Create a Personal Brand That Will Thrive During COVID-19

Editor's note: Updated October 5, 2020.

When creating your own brand strategy, you probably never thought you'd be developing your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are.

So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? We've got answers for you!

First off, let's clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do too. It's your reputation and how you're perceived. Unfortunately, some people don't give it a moment's thought and let others define them. By acknowledging and building your personal brand, you're taking control over it. 

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx