B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. 

Data and storytelling are probably two words that you wouldn't expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand.

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. 

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. 

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Let's answer these and other questions.

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences 

When creating your own brand strategy, you probably never thought you'd be developing your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are.

So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? We've got answers for you!

First off, let's clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do too. It's your reputation and how you're perceived. Unfortunately, some people don't give it a moment's thought and let others define them. By acknowledging and building your personal brand, you're taking control over it. 

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing.

But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy.

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?