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PR and Marketing: How to Communicate During COVID-19

Posted by Wendy Marx

Apr 6, 2020

 PR and Marketing_ How to Communicate During COVID-19

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?

Crushing It in 2020: 8 Marketing Trends You Need to Know

Posted by Wendy Marx

Mar 24, 2020

Crushing It in 2020_ 8 Marketing Trends You Need to Know

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference.

Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. 

PR and Marketing During COVID-19: What You Need to Know

Posted by Wendy Marx

Mar 17, 2020

B2B PR and Marketing During COVID-19_ What You Need to Know

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies? Let's take a look at what you need to know and do during this difficult time.

8 Conversational Writing Tips That Will Boost Engagement

Posted by Wendy Marx

Mar 8, 2020

8 Conversational Writing Tips That Will Boost Engagement

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. 

Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, say, an industry white paper would. Let's look at some conversational writing tips that will help you to succeed.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

Posted by Wendy Marx

Feb 29, 2020

5 Powerful Ways to Craft the Best Content for Your Personal Brand

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

If you are working to develop your personal brand, content creation is absolutely critical.

How to Succeed with Personal Branding on LinkedIn

Posted by Wendy Marx

Feb 23, 2020

How to Succeed with Personal Branding on LinkedIn

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn.

16 Awesome Content Marketing Tools That Will Save You Time

Posted by Wendy Marx

Feb 13, 2020

16 Awesome Content Marketing Tools That Will Save You Time

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about.

Personal Branding: How to Grow Your Social Media Audience

Posted by Wendy Marx

Feb 10, 2020

Personal Branding_ How to Grow Your Social Media Audience

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding.

What is Personal Branding and How to Use It for Your Business

Posted by Wendy Marx

Feb 2, 2020

What is Personal Branding & How to Use It for Your Business

If you think that personal branding just benefits you, then you're mistaken. It's a strategy with far-reaching advantages that go beyond your brand. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support your business.

AI and Content Writing: How to Adapt to the Future

Posted by Wendy Marx

Jan 28, 2020

AI and Content Writing_ How to Adapt to the Future

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx