B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?
Nowadays, there are countless resources available to marketers with a click of a mouse. But what are the best books, blogs, TEDTalks and podcasts to keep you informed? To make it easier for you, we have selected the top 20 must-have resources that we believe will keep you at the top of your game.
We've organized the following resources into categories, such as marketing books or marketing blogs, and then alphabetized them for easier reading.
20 of the Best Marketing Resources for a B2B Business Pro
This book shows how a B2B business can transform its marketing and achieve stellar results. Hidalgo presents a roadmap on how B2B businesses can implement change and reshape their demand generation to get desired outcomes. To take the book from theoretical to real life, Hidalgo includes case studies and excerpts from clients and B2B marketers that show these methods in practice.
Although it's a relatively short read, Growth Hacker Marketing is an insightful look at a new and successful way of marketing. It turns traditional marketing on its head, and shows how growth hacking can in fact reach more people on a modest marketing budget. Learn how you can replace thetraditional marketing playbook with new tools that are testable, trackable, and scalable.
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Killing Marketing, Joe Pulizzi & Robert Rose
Although this book is not slated to hit shelves until September of this year, it's one that should be on your to-read list. Killing Marketing confronts how marketing has been transformed in the digital age, and how you can react.
This book takes a close look at how modern marketing and social media, if used correctly, give companies a level of agility to branch out into other markets. In essence, modern marketing gives you the ability to not just sell a product or service, but to create a lifestyle that builds and speaks to a loyal audience.
Tribes -- We Need You to Lead Us, Seth Godin
While Seth Godin has authored several insightful books on marketing, this one remains a classic in our estimation. This book delves into the nature of the tribes we create -- whether religious, ethnic, or social -- and what it takes to lead a tribe. He redefines what it means to be a leader in today’s internet age.
This book shows how a brand can break down barriers and lays out a clear process for creating a tribe loyal to a brand or cause. Despite its age (it was first published in 2008), its commentary on human nature, and how to use that to your advantage, is as relevant today as when it was published.
Content Marketing Institute is a leading authority on everything content. It was the first blog in the industry to specifically focus on content marketing, and continues to be one of the leading authorities on the subject. Its topics cover every aspect of content and marketing, and gives a thorough education on industry matters.
CMI also produces yearly research reports, with helpful insights that will keep you at the leading edge of where content marketing is going.
This blog, led by content marketing guru Jay Baer and a strong team of experts, delves into the nitty gritty of marketing. Convince and Convert leverages high quality content that directly addresses the matters that impact the industry.
Hubspot has distinguished itself as an indisputable leader in the field of inbound marketing. Its B2B blogs meets -- and even exceed -- the level of excellence we've come to expect. Between its marketing and sales blogs, they cover everything from content marketing to email marketing, and even professional development.
Hubspot keeps up with all the latest trends that affect the marketing industry. Its blog is one of the go-to authorities, offering up insights and advice on industry news and reports. Add to this its yearly research reports, and you will have your hands full with useful content.
This blog offers a rich and varied education on everything marketing. It is led by marketing genius Ann Handley, who does not disappoint. Blogs, infographics, and webinars just skim the surface of what you can expect from this blog.
Most features are free, but you can sign up for the PRO version to get a truly in-depth marketing education.
This blog written by the folks at digital marketing agency TopRank Marketing is a must-read for B2B marketers. The agency generates a crazy number of posts, each one useful and insightful. The blog posts get right to the point, and leave you with practical advice on all digital marketing matters.
Led by the one and only Neil Patel, this blog offers up long-form content that gets into every nook and cranny of online marketing. Each blog is poised to offer insightful solutions and detailed instructions on SEO, social media, marketing, and content creation.
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How Great Leaders Inspire Action, Simon Sinek
As marketers, we strive for leadership. In this evergreen talk, viewed nearly 43 mllion times, Simon Sinek delves into how people become leaders, using a fundamental shape -- the circle -- and asks one simple, yet profound, question: Why? Leaders across the board have a purpose, a cause, and a belief that motivates them and inspires others to follow.
Sinek uses such examples as Steve Jobs and Martin Luther King Jr. to illustrate how great leaders inspire others, and accomplish what appear to be impossible. The key is how leaders think, act, and communicate -- always starting with that powerful “why” question.
The Tribes We Lead, Seth Godin
From his famed best-selling book on the same subject (mentioned above), Seth Godin takes his idea of leadership to the next level with examples of how people had an idea, took the lead, and created change -- all of this, through the idea of tribes. This is a classic, and if you've never watched it, do so.
Tribes, he argues, have been around for millenia, and continue to flourish today through the use of the internet. Marketers today can use the internet as a way to connect with and lead people, all with a single purpose. Through his TEDtalk, Seth Godin explains what leadership looks like in today’s connected world, and how you can become such a leader.
What It Takes to Be a Great Leader, Rosalinde Torres
Rosalinde Torres spent a year traveling around the world and studying what made great leaders different. During that time, she was able to discern what enabled people to reach their leadership potential, and what great leaders did differently.
Despite the investment that many companies make into leadership training programs, many do not have the leaders they need. Companies are downsizing or closing their doors completely as a result. Rosalinde Torres has made it her mission to study what has been missing, and her results give powerful insight into what shapes great leaders. This is another classic.
What Physics Taught Me About Marketing, Dan Cobley
What does Newton’s second law have to do with marketing? As it turns out, a lot. Dan Cobley, marketing director for Google, approaches marketing in a whole new -- and ingenious -- way. If you are a looking for an innovative way to reposition your brand, this evergreen TEDtalk might be the key.
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Hosted by James Carbary and Jonathan Green, B2B Growth is a daily podcast that is like taking a daily B2B business vitamin. Each episode features a smart interview with a B2B marketing executive or thought leader, discussing a wide range of topics from strategy to technology to sales to content marketing.The Beancast
The Beancast is a weekly podcast hosted by Bob Knorpp that features bloggers, journalists, and thought leaders who offer their point of view on the week’s marketing news. Every week features a lively discussion on hot topics in marketing, as well as new events that affect the marketing landscape.
The fantastic hosts of Marketing over Coffee, John J. Wall and Christopher S. Penn, have earned their marketing stripes. Their podcast is casual and fun -- shot every week at a local coffee shop -- and discusses a variety of marketing topics, from new to classic arketing.
Over the years, they have interviewed such marketing legends as Seth Godin, Simon Sinek, and Ann Handley. They offer the kinds of insightful conversations that you could only get from a casual, out-of-the-office experience.
Marketing Smarts is a podcast hosted by the marketing geniuses at MarketingProfs (also mentioned above). This weekly podcast interviews many heavy weights in the marketing arena, and discusses a range of marketing topics, including content marketing, networking, and measurement.
Revenue Marketing Radio is a podcast produced by the Pedowitz Group, and hosted once a month by Debbie Qaqish. Every podcast includes an interview with a marketing leader -- past interviewees include thought leaders from GE Health, Lenovo, and Microsoft.
Each episode includes stories, experiences, and insights that will help you better understand marketing, and prepare for the future. Learn about tools, techniques, and get a perspective on the future of marketing.
Hosted by Joe Pulizzi and Robert rose of the Content Marketing Institute (also mentioned above). You can see that we're raving fans. The show a delightful conversation between two great marketing minds covering the latest trends in marketing, including commentary on items in the news along with big thinking on hot topics. I always learn something from them.
Key Points to Remember...
- Books like Killing Marketing by Joe Pulizzi and Robert Rose and Driving Demand by Carlos Hidalgo, are great ways to up your marketing game.
- Blogs like Hubspot and Content Marketing Institute can help you to stay current with everything happening in marketing.
- Marketing and thought leadership topics on TEDtalks can give you the depth and breath you need to become a better leader.
- Podcasts are an easy way to get your daily dose of marketing inspiration -- whether in the car on your way to work, at the gym or wherever you can listen.
I can't emphasize it enought. Always stay current and on top of what's happening in the realm of B2B marketing. Always use the newest tools and techniques to stay ahead of your competition and deliver tangible results in your marketing efforts. What marketing resources do you use to stay on top of the marketing scene?
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