2019 has been a blowout year -- with exciting initiatives inside the PR and marketing sphere. It's been a wonderful year for new tactics and tools, as well as new studies with powerful insights into how we form our strategy.
But sticking closer to home, let's look at our top posts from the past year. These are posts that you, our audience, have personally chosen to make part of your daily lives.
We're taking a little bit of a different approach to our review this year. Instead of taking a broad look at all our posts, we're going to separate them into four main categories:
- Personal branding
- Thought leadership
- Content marketing
With such a great year behind us and a lot to look forward to in 2020, let's get into these posts and see what we can take with us into the coming year.
Looking Back: Our Top Posts of 2019
This article takes a deep dive into personal branding, exactly what it is and what it can do for your entire business as well as your personal success. Learn about practical, key strategies that will ensure your success as you begin to craft your own personal brand.
Personal branding does not happen overnight, with minimum effort. It takes hard work. And that's why following the right experts can give you a leg up. In this post, we've collected the top 15 players in the personal branding arena who have helped their audiences with free resources like videos, ebooks and blog posts.
Everyone who has been down this road would agree that the personal branding journey comes with its own fair share of mistakes. But that doesn't mean that you're doomed to repeat them. Learn about the 10 biggest mistakes people make in personal branding and how you can steer clear!
A professional bio tells people who you are and what you stand for. It is a key piece of information that people want when looking for information about you and your brand. And, when done right, it can be an essential ingredient to your thought leadership success. Learn about what makes up a great bio and how you can leverage your bio for the best results.
People change from year to year, so it makes sense that thought leadership strategies do too. Learn about the current trends in thought leadership that can ensure your strategy is up to date. Knowing these trends will position you as the go-to authority in 2020 and beyond.
How do potential buyers view thought leadership? Can being a thought leader really help your bottom line? Learn the answers to these questions and more in this post that delves into recent studies that surveyed top business leaders and how thought leadership has played into their purchase decisions. We also discuss key takeaways from the survey that can help you to improve your thought leadership strategy.
This post was an exciting collaboration with some of the of the brightest minds in PR and marketing today. I asked them a simple question: What trends do you think are going to impact PR in the coming year? And they answered with some incredible insights that I have shared directly with you.
2020 is going to be an exciting year for public relations. From micro-influencers to artificial intelligence and email, we discuss everything that is important for PR in 2020. Learn how to incorporate the latest trends into your 2020 PR strategy and get the most out of everything you do.
Could your PR strategy be outdated? With time, new strategies and tactics come to light -- and if you don't keep on top of it, then your strategy might be behind the times. But it's nothing to worry about. Learn how to give your PR strategy the makeover it deserves and see how a new and improved strategy can amp your results in 2020.
Content marketing has earned its stripes as an effective strategy. But keeping up with the latest trends is a big part of its effectiveness. These evidence-based trends that we gathered in 2019 are still a reliable resource for anyone who wants to fuel their content marketing strategy for the coming year.
This continues to be a favorite among our audiences -- and for good reason. If you worry that your content marketing strategy may be tired and boring, then here are some ways that you can revive it. in this post, we examine the wow factors that make for amazing content.
Content marketing is a powerful strategy -- but it becomes unbeatable when partnered with PR and social media. Learn how you can bring these strategies together and what tactics you can implement to nurture success across all three.
We hope you've enjoyed this past year's most popular posts and we look forward to creating even more great content for you in the year to come.
Wishing you a rocking New Year! See you in 2020!
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