Can you publish your way to success?
It's become an axiom of social media that everyone today is a publisher. That's the good news. Wanna know the bad news? Everyone today is a publisher.
The problem is that because content has become so cheap and easy to produce, much of it is worthless. Not to mention that no one has the time or inclination to read most of it.
Of course, everyone talks about creating remarkable content, but unfortunately most of us don’t have the talent to create that. And even if we do, there’s no guarantee anyone will read it.
Enter Public Relations and its role in content marketing, the subject of an article I wrote for the Content Marketing Institute.
As I note in the article, “In my experience, adding a PR component to your content marketing adds a powerful incentive that expands your reach, thought leadership and the power of your brand. Better yet, done right it can ultimately lead to sales."
Click here to learn about how two companies are doing just that.
How are you using content marketing in your PR efforts? I'd love to hear from you.