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How to Use PR to Boost Your Content Marketing

Posted by wendyama

Can you publish your way to success?


It's become an axiom of social media that everyone today is a publisher. That's the good news. Wanna know the bad news? Everyone today is a publisher.

The problem is that because content has become so cheap and easy to produce, much of it is worthless. Not to mention that no one has the time or inclination to read most of it.


Of course, everyone talks about creating remarkable content, but unfortunately most of us don’t have the talent to create that. And even if we do, there’s no guarantee anyone will read it.

Enter Public Relations and its role in content marketing, the subject of an article I wrote for the Content Marketing Institute.

As I note in the article, “In my experience, adding a PR component to your content marketing adds a powerful incentive that expands your reach, thought leadership and the power of your brand. Better yet, done right it can ultimately lead to sales."

Click here to learn about how two companies are doing just that.

How are you using content marketing in your PR efforts? I'd love to hear from you.










Aug 18, 2010
 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx