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Oren Smith

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5 B2B Mobile Marketing Musts

Posted by Oren Smith

Mar 1, 2014

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B2B marketers have been predicting that by 2014, mobile Internet usage would actually overtake the traditional desktop Internet usage. And in some capacities, it truly has. Social media consumption, email correspondence and web searches, among other day-to-day business practices have shifted in this direction drastically in the past couple years – for B2B companies included.  Now, going mobile is becoming the majority.

Why? At this point, the reasons seem almost countless.

B2B Mobile Marketing Do’s: Signed, Sealed, Delivered – They’re Yours!

Posted by Oren Smith

Feb 15, 2014

B2B Mobile Marketing Valentine

Dear flawless, lead-generating B2B mobile marketing strategy – will you be mine? If only it were that simple. Alright B2B marketers, it’s time to talk mobile. Yes, it’s Valentine’s Day Weekend and you may have a lot on your plate already. It’s already tough enough to seek out the best advice for amping up your mobile marketing efforts. But that’s where we come in!

As B2B mobile marketing has been catching on, sifting through the sea of information for best practices and effective tips can be a tedious process – So we’ve done a little digging for you. Whether you are entirely new to the mobile marketing game or you’re simply looking for fresh ideas to increase your mobile impact, check out some of these industry tips. You just might find your mobile marketing soul mate:

How to Optimize Your B2B Landing Pages for Lead Conversion in 5 Steps!

Posted by Oren Smith

Jan 17, 2014

How to Optimize Your B2B Landing Pages for Lead Conversion in 5 Steps!

PR Industry Insights for 2014 – 5 Pro Predictions that Break the Mold

Posted by Oren Smith

Jan 14, 2014

7 B2B Marketing Predictions for the New Year

Posted by Oren Smith

Dec 20, 2013

7 B2B Marketing Predictions for the New Year

Mandela Memorial Mishap: A Reminder of PR Best Practices

Posted by Oren Smith

Dec 13, 2013

Mandela Memorial Mishap: A Reminder of PR Best Practices
Fake it ‘til you make it? Certainly not this time. As the world came together on Dec. 10th, 2013 to commemorate the passing of civil rights icon Nelson Mandela, the ceremony was sadly marred for some when the orators’ sign language interpreter faked his way through the service.

Thamsanqa Jantjie, the interpreter for the deaf (who later claimed to be experiencing a schizophrenic episode on stage), brought on a storm of criticism when he demonstrated inadequate English-language and translation skills throughout the memorial. Not to mention, his performance was especially subpar for an internationally broadcast event, complete with an impressive set of world leaders and politicians!

But the major problem was that he was faking sign language altogether! Viewers were confused. Non-hearing communities around the world were deeply offended. Deaf leaders and activists were tweeting and posting about their frustrations as the ceremony took place. No matter how you look at it, this very public mistake spelled disaster.

7 Ways to Boost SEO Results for Your Video Content Marketing

Posted by Oren Smith

Dec 10, 2013

7 Ways to Boost SEO Results for Your Video Content Marketing
Now more than ever, video content marketing is on the rise, with a whopping 93% of marketers asserting they use online video as a marketing and PR tool. But did you know that implementing video content actually facilitates a symbiotic relationship with SEO? 

2 More Ways Financial Services Can Punch Up Their Content Marketing

Posted by Oren Smith

Nov 15, 2013

These days, a wealth of remarkable data is only as useful and effective as its packaging. In the financial services sector, an industry often critiqued for its lackluster performance in content marketing, it’s increasingly vital to pay close attention not only to the content itself, but to how it is delivered.

Previously, we tapped into 2 ways financial services firms can up their game in the world of content marketing despite the challenges posed by strict regulations and tricky legal technicalities. As promised, here are 2 more!

2 Crucial Ways Financial Services Can Score in Content Marketing

Posted by Oren Smith

Nov 11, 2013

In the world of content marketing, financial services companies haven’t been touted as shining examples of success. Already beaten up by the economy, they have been singled out for content marketing that ceases to impress.

B2B Companies: Mobile Marketing that Makes a Difference

Posted by Oren Smith

Oct 17, 2013

Though going mobile is clearly the direction in which B2B public relations is heading, surprisingly many companies do not exhibit a full-fledged or serious attempt at mobile PR. Having taken a quick look at a random selection of 12 Fortune 500 B2B companies, only 4 of them had mobile-specific sites geared towards the “on-the-go” user.

But this pattern is sure to change sooner than later. Companies must begin thinking in terms of what content is most appropriate for mobile development if they’re going to have any chance of keeping up with the industry megatrends. Here’s a list of 5 basic on-the-go needs every B2B marketer should be addressing! Those who can take outright advantageof the mobile content concept should see even more success.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx