B2B marketers have been predicting that by 2014, mobile Internet usage would actually overtake the traditional desktop Internet usage. And in some capacities, it truly has. Social media consumption, email correspondence and web searches, among other day-to-day business practices have shifted in this direction drastically in the past couple years – for B2B companies included. Now, going mobile is becoming the majority.
Why? At this point, the reasons seem almost countless.