Learn how to write a perfect headline that builds a bridge to getting your content read and noticed!

Every day, more than 1,000 press releases are distributed. There's one little problem. No one reads them. Yet, one small fix can make a big difference. That small fix is creating a headline that people actually want to read.

Have you ever been in a conversation where someone talks to you like you're in kindergarten? Most of us have, and, if you're like me, it's one of the fastest ways to ellicit an inner eye roll. Conversely, being spoken to in language that only a literary PhD would understand is equally frustrating.

Is that being too picky? Perhaps. However, the issue can be boiled down to one desire that we all share --the common need to relate to one another. Know your audience. That's one of the first rules of being a conversationalist. 

According to Social Media Examiner, 83% of marketers believe that social media is important to their business, and nearly 60% of marketers spend six hours or more using social media platforms each week.

Given those statistics, you'd think marketers would place a premium on finding experienced people to man the social media ranks.

Try again.

During a recent stroll through the freelance jobs section of Craigslist, I was struck by how many companies are seeking unpaid interns for their social media marketing!

Yet, many find it difficult to resist snatching up a low-budget intern to get the job done. Is it wise to leave the fate of your social media marketing in the hands of an intern?

If only all buyers were as easy to figure out as characters in a movie or novel.  The good news is that you don't have to guess what your prospects are looking for; Not when you use buyer personas. Let's check out how this works. 

If ever there was a time to build your corporate newsroom, it's yesterday. Newsrooms are one the most important tools in your B2B PR work belt,  yet one of the most under-utilized among your competitors. Want to get ahead of the curve? Let's talk about how to build (or rebuild) your newsroom from the ground up!

You've worked hard to cultivate good relations with the press and now you've garnered a prime media placement! You're thrilled beyond belief, but hold it... your work doesn't end there! Now it's time to make sure that your press coverage doesn't become a one hit wonder. Who wants 15 minutes of fame when you can have many more years of fame by applying just a few more tips? Let's check out how. 

It's nearly impossible to separate PR from social media these days. In fact, you can't run a successful PR campaign without social media. You probably know this, so you've done what you're supposed to do. You've created accounts on Twitter, Facebook, LinkedIn, Pinterest, and a few others the kids are talking about these days. Now what? 

Knowledge is power.

This pithy saying, commonly attributed to Sir Francis Bacon, couldn't be more appropriate in our world where knowledge is everywhere. Consumers of knowledge have an incredible amount of information at their fingertips, giving them tremendous leverage. 

If you haven't utilized B2B influencer marketing in your B2B strategy, you're missing out on a potentially hefty chunk of revenue, as well as a great resource. B2B buyers are well-educated, and according to Sprout Content, 72% of them look for recommendations from industry peers before making a purchase decision.