According to Social Media Examiner, 83% of marketers believe that social media is important to their business, and nearly 60% of marketers spend six hours or more using social media platforms each week.
Given those statistics, you'd think marketers would place a premium on finding experienced people to man the social media ranks.
During a recent stroll through the freelance jobs section of Craigslist, I was struck by how many companies are seeking unpaid interns for their social media marketing!
Yet, many find it difficult to resist snatching up a low-budget intern to get the job done. Is it wise to leave the fate of your social media marketing in the hands of an intern?