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Pamela Keniston

Recent Posts

5 Tips to Spice up the Social Media Presence of Your B2B Company

Posted by Pamela Keniston

Jul 23, 2015

Have social media accounts, but not sure how to use them for your b2b company? Check out these 5 tips!

Sure, B2C companies can rock at social media. But, did you know that your B2B company also can soar on social platforms? Ready to learn from the pros? 

10 Quick Tips to Make Your PR Content Soar

Posted by Pamela Keniston

Jul 10, 2015

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5 B2B Brands Getting it Right on LinkedIn (And How You Can, Too)

Posted by Pamela Keniston

Jun 25, 2015

Learn how these five b2b brands use LinkedIn to generate leads and convert!

 

LinkedIn has long outgrown its reputation as a sort of "Facebook for business." It's about so much more than just connecting with Tim, who works in accounting at your old job. Yes, LinkedIn is now the top social media platform for B2B companies in terms of lead generation, according to this infographic from Oktopost

7 B2B PR Tips to Boost Your Media Presence Now

Posted by Pamela Keniston

Jun 23, 2015

Learn how to make the most of your B2B PR campaign by getting media attention now!

Steve Jobs. Mark Zuckerberg. Sara Blakely. Larry Page. You've heard their names in the press more times than you can count. Who wouldn't want to be as famous as these entrepreneurs?

4 Reasons Being A Good Person Lands Your B2B Startup In the Press

Posted by Pamela Keniston

Jun 15, 2015

Landing press coverage for your b2b startup is about more than just having a great product.

Creating anything from scratch is a big deal. In an age where you can go to Ikea and pick up the latest pressboard put-it-together-yourself piece in the BORGSJÖ line, complete with smiley and frowny face instructions, high-quality items are becoming rare. We call the people who make said high-quality items "craftsman". 

10 Ways to Become a B2B Mobile Content Hero

Posted by Pamela Keniston

May 11, 2015

Did your B2B beat the clock for "mobilegeddon"? Now what? Learn how to tweak your mobile content to draw viewers and drive leads.

Did you make it through "Mobilegeddon" with your digital reputation intact? If your website was mobile-friendly by April 21st, when Google started playing favorites to mobile-friendly websites, then congratulations! You've taken the first step to increase your visibility and traffic. 

However, as you know, just because someone lands on your site doesn't mean the person will stay there. Making the cut is even more difficult on mobile platforms -- unless you know just how to appeal to the mobile user. 

5 Myths About B2B Marketing BUSTED!

Posted by Pamela Keniston

Apr 23, 2015

Wondering if your B2B company is too blah for blogging or too stodgy for social media? Check out how we busted five myths about B2B marketing!

Can I let you in on a little secret? B2B marketing is in some ways like fanacticism. People latch onto a belief and don't let go. There's just one little problem. What if the beliefs aren't right?

Here are 5 myths of B2B marketing that are just that. They are uttered as truths when in fact they don't make a lot of sense. Ready to do some myth-busting?

The Need for B2B PR Metrics (And More)

Posted by Pamela Keniston

Apr 10, 2015

Slogging through your B2B PR campaign wondering if it's actually yielding results? There's no need! Find out which numbers matter, and which ones don't!

It's been said that marketing without data is like driving with your eyes closed. You may have a vague destination in mind, but it's unlikely you will reach it without clearly seeing your path.

Is it really possible, though, to measure results of your PR with hard-core numbers? Isn't B2B PR about creating credibilty and thought leadership? How can those be measured?

3 Ways Your B2B PR Can Ride Google's Mobile Wave

Posted by Pamela Keniston

Mar 11, 2015

Learn how your B2B PR firm can be prepared for Google's new algorithm favoring mobile-friendly sites.

 

Tweet: On April 21 Google is rolling out a new algorithm that favors mobile sites. Learn how your B2B PR firm can be prepared! http://bit.ly/1D1z48M

When was the last time you used your tablet or phone to look up something online? A week ago? A day ago? More than likely, it was within the hour. In fact, headlining last year's online trends was the fact that mobile usage now surpasses desktop usage. 

Your 10 Must-Have Guides to Social Media, PR, and B2B Marketing

Posted by Pamela Keniston

Feb 18, 2015

Having trouble navigating the waters of social media, PR, and B2B marketing? Get to where you want to go with these 10 helpful guides.

Whether you're a startup looking to launch a B2B marketing campaign, or an established B2B company seeking to enhance its presence, it sure would be nice to have a guide to direct your steps. Oh wait! There is!

Or, rather, there are hundreds, maybe thousands of guides that promise to do just that. Need advice on when to post in social media? Confused about whether or not to have a launch party? Short on content ideas? There's a guide for that. Obviously, though, you have no time to read every one. 

Here, we've narrowed it down to the 10 essential guides that any B2B company should have.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx