Wendy Marx

Wendy Marx is president of Marx Communications, a boutique PR agency that helps B2B companies build businesses, not budgets. Wendy is a recognized expert in B2B personal branding and thought leadership. She blog on PR, marketing and leadership issues for Fast Company.
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Recent Posts

How to Do B2B Content Marketing That Doesn't Suck

Posted by Wendy Marx

May 10, 2019

 How to Do B2B Content Marketing That Doesn't Suck (2)

First, I wanted to give you the opportunity to check out this post as video:

"B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion. Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

A Useful New Model to Get The Edge in Public Relations

Posted by Wendy Marx

May 2, 2019

 A Useful New Method to-1

Photo Credit: Frank McKenna

Public relations is changing in the blink of an eye.

There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

PR Strategy Not Working? Here's How to Fix It

Posted by Wendy Marx

Apr 24, 2019

 PR Strategy Not Working_ Here's How to Fix It (1) 

"Get me some PR."

Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

Posted by Wendy Marx

Apr 14, 2019

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course.

What is Thought Leadership & Why It Matters

Posted by Wendy Marx

Mar 25, 2019

What is Thought Leadership and Why It Matters 

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.

What exactly does it mean? 

An Open Letter to Public Relations Professionals

Posted by Wendy Marx

Mar 14, 2019

An Open Letter to Public Relations Professionals 

Content Marketing Tips: How to Attract Your Audience

Posted by Wendy Marx

Mar 4, 2019


HowtoAttract- ContentMarketing


B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

Beyond that, it's often missing a solid foundation. Simply content without a strategy it isn't a solid part of B2B marketing strategies.  

And yet...done right it works. According to Content Marketing Institute, content marketing costs 62% less than outbound marketing and generates 3X as many leads." 

So how do you get your B2B content marketing up to snuff? What do you need to do differently?

PR Metrics: How to Prove the Real Value of PR

Posted by Wendy Marx

Feb 20, 2019




PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. 

How to Use Content Marketing for PR and Social Media Success

Posted by Wendy Marx

Feb 3, 2019




The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

Content Curation for Marketing: 10 Powerful Guides That Will Help

Posted by Wendy Marx

Jan 24, 2019

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.


Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx