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Wendy Marx

Wendy Marx is president of Marx Communications, a boutique PR agency that helps B2B companies build businesses, not budgets. Wendy is a recognized expert in B2B personal branding and thought leadership. She blog on PR, marketing and leadership issues for Fast Company.
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Recent Posts

Thought Leadership Strategy: How to Crush It in B2B Business

Posted by Wendy Marx

Dec 12, 2018

Thought Leadership Strategy- How to Crush It in B2B Business

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors. 

13 Lead Generation Tactics That Will Explode Your PR Campaign

Posted by Wendy Marx

Dec 6, 2018

 

 

 

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A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

Word of Mouth Marketing: How to Spark Positive Conversations

Posted by Wendy Marx

Dec 2, 2018

Word of Mouth Marketing- How to Spark Positive Conversations

What is word of mouth marketing? And what makes it such a powerful tool? 

Honored to be Named a Top Digital Marketing Influencer

Posted by Wendy Marx

Nov 30, 2018

Digital Marketing Influencer

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

Posted by Wendy Marx

Nov 20, 2018

12 Powerful PR Trends That Will Shape Your Strategy for 2019

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

Online Reputation Management: How to Make Your Brand Stand Out

Posted by Wendy Marx

Nov 4, 2018

Online Reputation Management- How to Make Your Brand Stand Out

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

Posted by Wendy Marx

Oct 24, 2018

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. 

14 Social Media and Public Relations Tactics You Need to Know

Posted by Wendy Marx

Oct 15, 2018

14 Social Media and Public Relations Tactics You Need to Know

 

(Editor's note: This popular post was updated on 11/7/2018 with more valuable tactics added) 

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

Repurposing Content: How to Revive Your Old Content

Posted by Wendy Marx

Oct 2, 2018

Repurposing Content- How to Revive Your Old Content

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

How to Improve Your Launch with a Strong Influencer Marketing Strategy

Posted by Wendy Marx

Sep 9, 2018

How to Improve Your Launch with a Strong Influencer Marketing Strategy

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.