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Wendy Marx

Wendy Marx is president of Marx Communications, a boutique PR agency that helps B2B companies build businesses, not budgets. Wendy is a recognized expert in B2B personal branding and thought leadership. She blog on PR, marketing and leadership issues for Fast Company.
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Recent Posts

How to Use Content Marketing for PR and Social Media Success

Posted by Wendy Marx

Feb 3, 2019

 

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The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

Content Curation for Marketing: 10 Powerful Guides That Will Help

Posted by Wendy Marx

Jan 24, 2019

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.

Content Marketing and SEO: How to Craft the Best PR Campaigns

Posted by Wendy Marx

Jan 17, 2019

 

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.

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PR Tactics: How to Crush It with Voice Search

Posted by Wendy Marx

Jan 7, 2019

PR Tactics- How to Crush It with Voice Search

Hey Siri...OK Google...Hey Alexa... All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics

8 Content Marketing Trends That Will Fire Up Your Strategy

Posted by Wendy Marx

Jan 2, 2019

 

 

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Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

The Best of 2018: Our Most Popular PR Posts of the Year

Posted by Wendy Marx

Dec 20, 2018

The Best of 2019- Our Most Popular B2B PR Posts of the Year

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools.

Thought Leadership Strategy: How to Crush It in B2B Marketing

Posted by Wendy Marx

Dec 12, 2018

Thought Leadership Strategy: How to Crush It in B2B Marketing

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there...man, what a view! You'll also have the advantage of towering over your competitors. 

13 Lead Generation Tactics That Will Explode Your PR Campaign

Posted by Wendy Marx

Dec 6, 2018

 

 

 

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A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

Word of Mouth Marketing: How to Spark Positive Conversations

Posted by Wendy Marx

Dec 2, 2018

Word of Mouth Marketing- How to Spark Positive Conversations

What is word of mouth marketing? And what makes it such a powerful tool? 

Honored to be Named a Top Digital Marketing Influencer

Posted by Wendy Marx

Nov 30, 2018

Digital Marketing Influencer

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers.