PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

Previously, we've talked about the best PR tactics and strategies to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. 

(Editor's note: This popular post was updated on 11/7/2018 with more valuable tactics added) 

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. 

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. 

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers.

Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.