Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. 

A dependable B2B content marketing strategy has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do?

Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to examine where it has come from and how to patch it. The same can be said of content marketing in B2B. Many businesses are noticing issues -- but these issues are easily fixed by examining your strategy and finding ways to improve it.

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled.

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. What can we do to combat this?

Before you panic, let's look at this as a doctor would a patient. Let's discover what the problem is, decipher the root cause, and prescribe the best remedy.

Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? 

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it's used today? Let's look at the top thought leadership trends and how you need to respond to these trends.

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

(To ensure you have the latest content, this post was updated on Oct. 4, 2019).

[Psst...looking for some SEO tools? Scroll to the bottom to find our recommendations]

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works  well with digital public relations, yet is often neglected -- SEO.

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.