Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Let's answer these and other questions.

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences 

Editor's note: Updated October 5, 2020.

When creating your own brand strategy, you probably never thought you'd be developing your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are.

So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? We've got answers for you!

First off, let's clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do too. It's your reputation and how you're perceived. Unfortunately, some people don't give it a moment's thought and let others define them. By acknowledging and building your personal brand, you're taking control over it. 

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing.

But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy.

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference.

Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. 

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies? Let's take a look at what you need to know and do during this difficult time.

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. 

Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, say, an industry white paper would. Let's look at some conversational writing tips that will help you to succeed.

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

If you are working to develop your personal brand, content creation is absolutely critical.

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn.