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Wendy Marx

Wendy Marx is president of Marx Communications, a boutique PR agency that helps B2B companies build businesses, not budgets. Wendy is a recognized expert in B2B personal branding and thought leadership. She blog on PR, marketing and leadership issues for Fast Company.
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Recent Posts

Writing a Press Release? 8 Awesome Tools That Will Help

Posted by Wendy Marx

Aug 23, 2018

Writing a press release? 8 Awesome Tools That Will Help

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. 

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

Posted by Wendy Marx

Aug 19, 2018

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

9 Expert Guides: How to Win at Influencer Marketing

Posted by Wendy Marx

Aug 2, 2018

9 Expert Guides on Everything You Need to Know About B2B Influencer Marketing

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers.

Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.

8 B2B Product Launch Mistakes That Need to Stop Now

Posted by Wendy Marx

Jul 27, 2018

8 B2B Product Launch Mistakes That Need to Stop Now

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.

How to Boost B2B Lead Generation with Instagram Stories

Posted by Wendy Marx

Jul 20, 2018

How to Boost B2B Lead Generation with Instagram Stories

 

 

Quick question: Is Instagram a resource for B2B lead generation?

Whaaat? 

At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.

The Best Practices for LinkedIn: How to Fire Up Your Strategy

Posted by Wendy Marx

Jul 18, 2018

Best Practices for LinkedIn

When did you take a long, hard look at your LinkedIn strategy? If you're losing momentum and your strategy is lagging behind your competitors, it's time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders.

5 Trending Rumors About B2B Lead Generation That Need to Die

Posted by Wendy Marx

Jul 13, 2018

5 rumors

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

PR for B2B Startups: How to Boost Your Exposure

Posted by Wendy Marx

Jun 29, 2018

 

PR for B2B Startups: How to Boost Your Exposure

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts... Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first four years. 

PR and Content Marketing: 8 Awesome Tactics You Need to Know

Posted by Wendy Marx

Jun 17, 2018

PR and Content Marketing- 8 Awesome Tactics You Need to Know

(Editor's note: To ensure you have the latest information, we have updated this popular post)

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can hit it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively to bolster your strategy.

How to Boost Your B2B Lead Generation with Content Marketing

Posted by Wendy Marx

Jun 9, 2018

How to Boost Your B2B Lead Generation with Content Marketing (1)

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part!