7 Tools To Land Your B2B Blog In The Spotlight

Posted by Pamela Keniston

Social media may have started as just a convenient way to share with the world what you ate for lunch, but it has quickly burgeoned forth as a front-running marketing tool. Years ago you may have thought of blogging as the twenty-something's public diary. However, you now know that maintaining a blog is instrumental for your marketing strategy. Check out this excerpt from Webdam's infographic on 2014 marketing statistics:
marketing statistics
Chances are, if you have a B2B blog you have seen the truth in this statistic. But what if you haven't? Your content may be very informative and fresh, but if it's not being seen it's kind of like the old adage - if a tree falls in the woods... If a blog is well-written but nobody is around to see it, does it make a sound in the marketing world? Likely not. 
So what can you do to land your blog in the spotlight? We'll share with you some of the top tools to do just that!

1. Enticing Graphics

Visual blogs are increasing in popularity. They are easy to share and they are more memorable than their text-only counterparts. Subscriptions to stock photo sites like iStockphoto or Bigstockphoto are worth their weight in gold. They provide millions of images with  plans to fit various budgets.

Free design sites like Canva provide templates ideal for social media (P.S. Our opening graphic was designed on Canva). It's very easy to use and will perk up your blog so that it's more visible to search engines. Make sure when you add the alternate text to your image (basically the text describing your image or the blog it links to) that you include your keywords to make it searchable.

2. Add A Pin It Button

Pinterest has skyrocketed to fame as a great tool for businesses. When you create your image, add a pin it button so that pinners can save it, and thus have a quick way to return to your blog post. Check out our example in the opening image. If you're not sure how to do this, check out this super-easy tutorial. Speaking of Pinterest, you might as well...

3. Create A Pinboard

Create a pinboard with all of your blog content. Remember how we mentioned that you need to create a captivating alternate text for your image? This is where that action pays off. Your alternate text will show below your image and will help pinners to know what kind of content your image will take them to. Need a visual? Take a look at this example:



4. Social Sharing Buttons

You probably already knew about this one, but many are only taking advantage of one or two social sharing buttons. Facebook is commonly used. However, don't forget about Twitter, Buffer, Pinterest, Google Plus, and LinkedIn. The more the merrier. 

5. Create Embed Codes for Infographics

If you have created an infographic for your post, you've no doubt spent a bit of time on it. Share your efforts with the world! Or, rather, let them share it. Creating an embed code will let others know you want to share your content. This in turn generates new traffic for your website and leads that may have been lost otherwise. Creating an embed code is easy with this generator

6. Include Your Logo or Website Address

Including your logo or website address on your image will ensure that it can be traced back to your blog. It doesn't have to be large, but it should make people take notice so that you build brand recognition (as we've done above). 

7. Wisely Use Your Facebook Space

When you launch your latest post, you want the world to know. You might share it on Facebook, but did you know the way you share it will have much to do it with its visibility? There are a couple of ways to go about sharing the image for your new blog post: You can update your status like this:



Or, you can use the photo share option here:


The reason why you want to use the photo share option becomes evident here: 


The post on the right (shared with the photo share option) is clearly more eye-catching than the one on the left. This translates into more views and more shares. 

Are you ready to make your B2B blog a star? We look forward to seeing you (and your blog ) out there!

In the meantime, check out our free social prospecting workbook by clicking below. Enjoy!

Download My Free  Social Prospecting Workbook!


Have you found some B2B blogging tools that you just can't live without? Tell us all about them in the comments below!

Aug 7, 2014

Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx