2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights -- our top blog posts from the past year.
From how to write exceptional press releases to the components of an effective B2B marketing strategy, this past year was full of goodies. Let’s take a moment to look back on our most popular posts -- some of which have been updated since their original publication to provide you with more helpful tips. You might just learn something new!
Our Top 10 Posts on B2B PR of 2017
Your headline might just be the most crucial part of your entire press release. In fact, on average, 5 times as many people will read your headline as read your text. While small in number, those few words wield a lot of motivational power when it comes to people reading your press release.
If you want to learn how to create a gripping and powerful headline that makes people eager to learn more, be sure to read this post.
While some may claim that press releases have worn out their sell by date, we don't see it that way. The fact is that times have changed, and the press release just needs to change with them. Certain factors like press release length, use of multimedia, the purpose of your press release, and distribution outlets play a vital role in the success of your press release.
If you want to learn how to create press releases that meet the needs of journalists and get real results, then don’t miss this post.
Recently updated earlier this year, this post offers a fresh perspective on what brands need to know before launching their new product or service. A product launch is a stressful time for any brand -- and let’s face it, you have only one chance to make a good first impression. How can you make your new product launch the best that it can be?
A successful launch depends on a number of factors, including timing, launch materials, and enticement. Read this post to learn how to make your product stand out from the zillions of other productslaunched every year.
PR tools can make a big difference in the success of your public relations strategy. From measurement to influencer engagement and social media, tools can make your job easier and help you keep up with the top PR trends. That's why we created this list of the 21 best tools. To make it extra useful, we've separated our list into categories, including tools for email marketing, content creation, and measurement.
If you want to get the most out of your PR, then read our list of the best PR tools.
Recently updated with new and improved techniques, this post will help you to get the most out of any campaign. Once a campaign has finished, it’s far from the end of the road. You still have a powerful opportunity to amplify your success with simple strategies that don’t take much -- if any -- time or money. These simple strategies will extend your reach, boost your credibility, and improve your visibility.
Learn how to extend the life of your PR campaign with simple strategies that anyone can use with this post.
Recently updated this year with more juicy tips and tricks to boost PR strategy, this post ensures you're on top of essential PR trends. Learn more about earned, owned, paid, and shared media, with simple, easy-to-understand definitions and tips on how to use each to its best advantage.
Read this post to get a better understanding of how each of these content or media types fit into your larger PR strategy and can be used together to bring you amazing results.
For many years, there has been a chasm between B2C and B2B industries. Yet in recent times, we’ve seen this chasm get smaller and smaller -- and bridge some gaps. This year we’ve seen how some B2C tactics can have a profound effect on B2B marketing strategy.
Read this post to learn how 5 specific tactics that were once solely used for B2C companies are now being used in the B2B space -- with impressive results.
Measurement is a tricky thing, and at times has been over-complicated to the point of confusion. Not here though! We’ve simplified the elements of PR measurement and proving ROI to make it easy for you to be able to show real numbers and value that demonstrate performance.
Learn what PR metrics are important to monitor, and how to use those to show executives in your company the value of the work you do.
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Updated since its first publication with even more strategic tactics, this post offers fresh and powerful insights into public relations trends. From the importance of case studies and testimonials, to the use of interactive newsletters, learn how you can tone up your marketing strategy to meet the needs of the current B2B landscape.
Read this post to learn about new marketing opportunities and improvements for your 2018 B2B strategy.
Times have changed, and so have press release best practices. As a result of an ever-growing drumbeat of lost jobs and resources, journalists are under increasing pressure. Make their job easier by updating your press release best practices to fit their needs by using storytelling. Storytelling enlives your press release and creates an emotional connection for your audience that encourage them to take the next step.
Read our post to learn how to incorporate the basic tenets of storytelling into your next press release for awesome results.
Key Points to Remember…
- Your press release headline may just be the most important part of your release -- learn how to write one that captures the attention of your audience.
- The right PR tools are important and can make your job easier. Choose the ones that best fit your needs.
- PR measurement is an important way to demonsstrate ROI and prove the value of your work.
- One of the keys to a successful press release strategy is storytelling.
It is an exciting time to grow your B2B PR and marketing strategy. We hope that you enjoy reading these blog posts as much as we’ve enjoyed writing them!
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