Social media for B2B has changed its landscape more times than most of us can count. We all continue to participate in the evolution of an ever-growing share of platforms that started with basics like Facebook, LinkedIn and Twitter. Not to mention that there are many of you who have quickly learned how to source Pinterest and Instagram for mobile marketing outreach.
The fact is, social media for B2B companies is constantly morphing and thus the need to follow social media trends in 2016 continues.
The aim is always the same - to connect with people, build brand recognition, and ultimately create high conversion rates.
So what's new in 2016? I'd like to take a moment to give some props to the newly-renovated SlideShare. If you're not already using SlideShare to ramp up your B2B leads, let's take a moment to make a proper introduction.
B2B Companies... Meet SlideShare, Your New Best Friend
SlideShare was founded in October 2006 and acquired by LinkedIn in May 2012. It's aim? To share knowledge online. In the fourth quarter of 2013 SlideShare averaged 60 million unique visitors per month and is currently one of the top 120 websites in the world.
So, yeah... you've probably heard about SlideShare. In case you're still not sure if you've seen a SlideShare, here's a good example of the content you can create with it:
"One thing I specifically foresee is visuals playing a very vital role in all forms of content creation. It works really well, the users don't get bored from reading too long content, and it also helps in reducing the bounce rate of any landing page." ~ Pratik Dholakiya, co-founder of Moveoapps
How to Use SlideShare to Boost B2B Leads
Content creation is the bane of existence for many marketers. What to create, what to write, when to launch it - all of it can seem like one long Monday morning. Therefore, tools like SlideShare that make content creation easy should be at the top of your list of things to try this year.
At the risk of sounding too sales-pitchy... SlideShare has really vamped things up in recent months (It's now a floor cleaner and a dessert topping!). Here is a look at some of its features and how you can them:
It's All Free, Baby!
In the past, SlideShare offered free accounts and pro accounts. The pro accounts had "advanced functionality," but at a price of $19-$49 per month. Happily, this is now no longer the case. All features of SlideShare are currently unlocked to all users.
It's Like YouTube for Business
SlideShare has announced that video capabilities will be available for everyone. This means even those YouTube videos you've created can convert into SlideShares. Why is this relevant? Better SEO, of course! Plus, they're shareable, and geared towards your specific audience.
Here's a cool little video piece (albeit with cheesy music) on why color matters in marketing that demonstrates good use of video SlideShare:
SlideShare Offers Tools to Boost B2B Leads
Back in July of 2015, SlideShare announced its new lead generation tool. Check out how it works:
It's Integrated with Haiku Deck
A while back, I did a post on how to use Haiku Deck (the hipster grandson of Powerpoint). If you want to see how to be a hip marketer with Haiku Deck, you can check out our presentation here.
Now, you can integrate your deck with SlideShare, increasing views, B2B lead generation, and shares.
It Looks Great On Mobile
SlideShare's app has over million downloads. Since most of us use our mobile device as often as, or more often than, our desktops or laptops, it makes sense to get on board with SlideShare's mobile-friendly way of presenting info.
You Can Turn SlideShares Into GIFs
If you want to send out a newsletter featuring your SlideShare, or even a Tweet, Jai Pandya has got you covered. In just one weekend, he developed GifDeck. With his automated tool you can create GIFs of your presentations, even controlling the speed and which slides are featured.
Here is our Haiku Deck presentation, turned SlideShare, turned GIF:
SlideShare Now Offers Analytics - FREE!
I recently shared with all of you how important it is to use analytics in your content marketing strategy. Happily, SlideShare sees the advantages of offering free analytic tools to its users. And what an advantage this is for B2B marketers!
You can now:
- see which presentations are working and which are not
- gain understanding into where your audience is located geographically
- find out how your viewers are discovering and sharing your content
- gain insight into the best times of month and day to post
Truly their analytics page is user-friendly and doesn't require a doctorate to understand. So go forth and analyze!
SlideShare isn't going anywhere. It's going to be around for a while, shaping and molding the landscape of social media and content marketing - I believe for the better.
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4 Ways You Can Make the Most of This Post Now
1. Download the Handy Toolkit for Launching a Meaasurable and Remarkabale Campaign. Content marketing begins with the right tools!
2. Share this article by utilizing the share buttons above and below this post. Sharing quality content builds relationships with your audience, creates conversations, and drives leads!
3. Leave a comment below. Have you had success with SlideShare or another presentation or markteting tool? Let's talk about it!
4. Check out the video below for how to get started on creating more awesome content!