Reading B2B content without graphics is like seeing a foreign film. The story may be interesting, but if you are glued to reading a steady stream of words, It becomes tiring. Suddenly, a barrier -- the text -- is keeping you from experiencing the actors directly.
As the saying goes, a picture is worth a thousand words. That's because most of us think visually, not in text.
So too in your B2B content. Consider that your content can generate 94% more views if you add compelling visual element.
Underscore compelling. If you're up for a chuckle, head over to Hubspot's Pinterest board: Awful Stock Photography. You'll get to see stellar examples of the worst stock photos out there, like this one:
And, yes, it does get worse than that.
Okay, so now you've seen what is possible with bad graphics, let's check out the possibilities for creating some great images for your B2B content.
Canva: Your New Significant Other
It may not whisper sweet nothings in your ear, but I can almost guarantee that you'll want to get to know Canva and all it's little secrets.
Canva is a free graphic design tool that was launched in 2007 when Melanie Perkins was teaching the ins and outs of design tools like Photoshop to students who were struggling to fully utilize the complicated structure of the programs. More than five years later, with the help of co-founders, Cliff Obrecht and Cameron Adams, Canva was launched. More than 2.3 million users have designed over 20 million graphics using the free tool.
Here's how you can create yours. We'll start with a video tutorial, and then move on to explain some more features that Canva has to offer.
Ready? Let's go!
Easy peasy, right?
Of course, I can't share with you every facet of Canva's design tools. In fact, I'm still discovering them myself. Needless to say, there are many!
Here's a few of the features that I find helpful:
- ability to layer images
- changing transparency of elements
- flipping elements
- adding links
- copying elements (useful for presentations where you need continuity)
- ability to change text spacing and line height
- icons (great for infographics)
- custom colors
- photo filters
In addition, Canva just announced that the roll out of Canva for business in the near future. Canva has been pretty hush-hush about just what this will entail, but the rumors are that Canva will offer image subscriptions, the ability to save your preferred colors, and your branded templates.
Without graphics, what would your marketing campaign be like? I shudder at the thought! Fortunately, you don't have to worras long as Canva is around.
The Worst Kind of Content
Okay, maybe it's not the worst kind, but content that doesn't convert is surely no picnic. If you've been stuck in rut with your content marketing and not getting any results, it might be time for a fresh perspective.
A content marketing analysis might be in order. Sure, you could probably do some detective work yourself, and you might even be able to see where to fill in the holes. But since you're reading this anyway, why not check out what 60 days on our well-structured content marketing plan will do your for your B2B?
(Click here to learn about other helpful tools that can help you create killer content.)
And if you have discovered some awesome content marketing tools that you'd like to share with us, leave a comment below! Have you used Canva? Do you rave about other tools? We'd love to hear your thoughts!