How to Launch a Media Campaign for Your Startup [Infographic]

Posted by Pamela Keniston

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”  

Those inspirational words from Amazon Founder and CEO Jeff Bezos are the exact sentiments that can lead to success. However, with more startups being launched than ever before you may feel like yours will easily drown in the sea of newly-launched businesses.

Getting noticed is crucial to success. But how do you get your startup to break out of the pack?

With that in mind, we'd like to offer you a life raft that lays out the basic steps for getting your startup noticed!

 Find out how to launch a successful media campaign for your startup!


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 In summary, to successfully launch your startup you need to:

  • Start a blog about your industry on your website.
  • Have a launch party - but only when you and your product are on solid ground.
  • Establish a network of partners, investors, and influential people.
  • Buddy up to writers who can get your launch noticed. Only then ask them to write about your launch.
  • Send a heads up note to media that encourages them to request your press release and want to learn more.
Becoming a PR pro doesn't happen overnight, but with the right tools, your startup will launch to success!

Wondering how to launch a press release that doesn't suck? Check out our latest presentation!

Download My Free Guide  to Creating Press Releases  That Don't Suck!

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Dec 11, 2014

Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx