The Awesome 10: Our All-Time Most Popular Blog Posts Ever

Posted by Wendy Marx

The Awesome 10- Our All-Time Most Popular Blog Posts Ever 


We're celebrating!

After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we're unpoping the cork.

To help us toast our triumph, we've crunched the numbers and determined our most popular blog posts ever-- the 10 posts that year after year generate the most attention.

During our 8-year run, our B2B blog has covered everything from content marketing, content strategy, PR tactics, media relations, SEO, social media, influencer marketing, facebook marketing... and everything and anything else affecting B2B.

So accept this 10-pack as our way of saying thank you for being a loyal reader. It's a quick ride through the most popular parts of the B2B journey. Enjoy!

Our 10 Most Popular B2B Blog Posts Ever

1. How to Write Press Release Headlines That People Actually Read

The headline is the metaphorical front door to your press release. Write a perfect release but if no one reads the headline, none of it matters. Nail the headline and at least you then have a fighting chance someone will read your release. At least they've crossed the threshold. This post shows you how to write headlines that get read.

You'll find step-by-step instructions to a must-read headline. Discover the secret to a headline that people can't resist, with actionable examples of what to do and what to avoid, and advice from experts who read press release headlines everyday.

2. 10 Simple Strategies To Boost Your B2B PR Campaign

Is your PR work done once you get mentioned in a prestigious industry magazine? Not by a long shot!  Why? You can't simply rely on people finding your article in any one outlet. Instead, ensure as many people as possible see it by showcasing it on social media, your website, blog, newsletter -- anywhere possible. The post gives you 10 easy ways to magnify your media exposure -- after the fact. 

Plus, since our recent update in December 2016, we've added more ways to amplify your PR campaigns.

And as an extra bonus, we've added even more ideas in a companion post, 10 More Awesome Strategies to Boost Your B2B PR Campaign, which features additional pointers. 

3. How to Create Calls-to-Action that Convert

Calls to action are pivotal to the success of your content. You attract people to your site with engaging and educational content -- but your CTAs are what converts those people from browsers into B2B leads. So how can you create a call-to-action that gets people clicking?

We explore all aspects of CTAs in this blog post, with pro tips and easy-to-understand explanations of what works. This post also includes 10 expert guides  from experts in what makes a clickable CTA. If you've ever wondered how to get your audience to take that next step, this post is for you.




4. Overcoming the 5 Barriers to Value-Based Pricing

This post goes into the who, what, when, where, and why of value-based pricing. You will learn everything you need to know about this pricing model, including what it is, how to get started pricing your products and services, and how to overcome specific obstacles to this way of pricing. 

5. The #1 Tactic to Drive Traffic to Your B2B Website

Is your website traffic at a desired level? Do you get a stream of website visitors, or is it more like a trickle? Want to learn how to boost your B2B website's traffic? Of course. Traffic is essential to anyone with a website.

The secret to booming traffic can be summed up in one word: Optimization. How do you optimize your B2B website? Learn about 4 of my top tips for website optimization, and how these can prime your website for the traffic it deserves.

6. B2B PR: The Importance of Repetition...The Importance of Repetition...

Repetition is one of the oldest and most effective tactics in the book. Want to get more than just a passing glance? Want to be stuck in your prospects' heads until they just have to have your product or service? Repetition is key.

Learn the science behind repetition, and how you can leverage this tactic in your marketing. I've included 3 no-fail steps to creating memorable, infectious marketing messages that will differentiate your brand and attract new customers.

7. PR Strategy Tips: How to Integrate Earned, Owned, Paid & Shared Media

Earned, owned, paid, and shared media are at the core of a good PR strategy -- but do you ever feel a little overwhelmed by thought of implementing all of these types of media? This post breaks down each one, shows how to use them, and incorporates several tips to use them effectively.

We love this post because it gives a well-rounded definition of PR, while addressing each individual component, and the strategy that makes for successful PR.

8. Why Calls to Action are Vital to Your Press Release Strategy

Does your press release include a call to action? If not, it needs one. Calls to action have become a primary component of press releases.

This post delves into why calls to action are so vital to a press release, and how to create eye-catching CTAs that motivate people to take that next step. We've also included the points of view of several experts in the field of press release strategy to give you the very best starting point for your own press release.

9. Nailed It! 5 Ways to Create a Killer LinkedIn Summary

 LinkedIn is the number one social network for B2B business. Other experts in your industry, as well as prospective clients, all use LinkedIn to see what's happening in the B2B landscape. Whether you want to establish yourself as a B2B thought leader, amplify your brand, or just get more business, you want to be in the LinkedIn game. 

Your LinkedIn summary plays a large role in your activity in this social network. How does your LinkedIn summary stack up? Learn how to create a competitive and stand-out summary that will attract people to you as an industry expert, and position you as a B2B thought leader.

10. YouTube vs. Vimeo: Which Is Better for B2B Content Marketing

YouTube and Vimeo...two very popular video sites in their own right. But what about for content marketing? Without a doubt, video marketing is exploding. So if you're interested in implementing this marketing tactic, which of these two video giants should you turn to? What factors should affect that decision?

We go over all of that and more in this post. You'll learn what you should consider before making a decision, and the pros and cons of each site. It will help you make an informed decision about where to leverage your video marketing.

There you have it -- our top 10 most popular B2B blog posts over the last 8 years that we've been blogging. We hope to continue to bring you great content in the years to come. Thank you for being a loyal reader.

Let the celebration begin!

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Mar 23, 2017

Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx