Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.
Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand.
What is Personal Branding and Why You Need One
Personal branding is the practice of molding an individual's public perception. It grounds someone as an authority in their industry, setting them apart from others, highlighting their expertise, and boosting their credibility.
In today's social and connected world, where you can look up virtually anybody online, a personal brand has become a necessity. It can make a huge difference in whether you get that high-profile job or how successful you can be when opening your own business.
There's a lot that goes into building an effective personal brand, including your social media activity (LinkedIn profile, Twitter activity, etc.), a blog where you talk about everything in your industry, and public speaking at industry events. All of this helps to build your personal brand and make you an industry name that everybody knows and respects.
But you don't have to go it alone. There are a lot of free and inexpensive tools designed to take the headache out of managing your personal brand, so you can focus more on being you and genuinely connecting with your audience.
Let's look at a some of those tools right now and see what fits into your strategy and goals.
10 Important Personal Branding Tools That Will Boost Your Strategy
When it comes to branding yourself, it helps to know what people are saying about you and your industry. And Google Alerts can help you to do just that. Simply go to Google Alerts and enter whatever terms you would like to get alerts on -- it could be your name, the names of your competitors, and even industry terms. As soon as you're done, Google will be set to send you alert emails whenever these terms come up online. It's all free!
This information gives you a good indication of your personal brand's health -- the good and the bad of what people say about your brand and industry. You can use this information to adapt your brand strategy to current conditions.
Google has amazing free tools, and their analytics is no exception. It analytics tool gives you insight on how your strategy is doing. This information helps you to adapt your strategy as you need. Learn how many website visitors you're getting, as well as their location, what pages they visit, and what kind of device they use.
Social media is an integral part of any brand, including your personal brand strategy. A tool like Hootsuite lets you schedule social media activity, so you know what works and what doesn't.
Organization is one of the keys to branding yourself successfully. Asana helps you to keep your whole brand and team on track. Use it to organize all of your tasks, assign them to team members, set due dates, and collaborate, all in one place. Even if you're a team of one, this tool can help you to visualize everything you need to do and motivate you to get it done on time.
If you want to exist in a digital space, then you need visuals -- none of us like to go to a site and see a wall of solid text. Whether it's on social media or your website, visuals engage your audience. And Canva is one of the top tools to do this.
Canva has pre-made sizes for social media and other digital spaces you need, as well as thousands of templates and free images. You'll have all the tools you need to create beautiful visuals. And with a handy free version, Canva is accessible to everybody, no matter their budget.
Your professional image and credibility are important to your personal brand -- so don't let little spelling and grammar mistakes destroy that. Grammarly is a free, easy-to-use tool.
If you use Google Chrome, you can add the Grammarly extension right on your browser. It has been designed to work flawlessly with your email, social media platforms, and many blogging platforms. In fact, most websites that you use for your personal brand will also work with Grammarly to make sure that everything you write is of the highest standard.
Subject lines -- whether used for emails, blog posts, or ebooks -- are the first thing that people look at and can often make a big difference in whether people read your content. SubjectLine has studied and analyzed millions of headlines to see what really works. Simply enter your subject or title into its website and get a grade (out of 100 possible points). It will tell you what works and what can help you to improve.
BrandYourself is a tool that allows you to follow your brand and see its impact over time. You will get notifications if anything changes. Plus, BrandYourself keeps you in the loop with tips on how to constantly improve your visibility on search engines. The free version allows you to follow up to three profiles, which is great for a personal brand that's just starting out.
Email marketing is a great way to engage your audience and boost your brand. Mailchimp makes this simple, with hundreds of templates to choose from, analytics to help you track your success, and audience segmentation to enable you to tailor your emails to the needs of each audience. MailChimp has other tools as well, including form builders, CTAs, and landing page templates, depending on the package you choose.
Magisto is an online video editing platform that allows you to upload video and photos to create master-level videos for your brand. The platform gives you access to all of the usual video editing tools, as well as a media library with free music and the ability to fully customize your video for your brand. It even gives you lead generation capability to turn those views into solid leads.
Video is definitely the future of personal branding -- and Magisto is a great tool that can help you to make the transition seamlessly.
We hope that these personal branding tools help you to absolutely rock your personal brand, and we look forward to seeing how you grow and build it.
What tools have you found helpful in your personal brand? Let us know in the comments below.