We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools.
But all of these posts have one very important thing in common: You.
You, our readers, have handpicked these posts and have shown us what topics are most important to you.
No matter what industry you find yourselves in, or how big your business is, you are sure to find information to help you improve your B2B PR and marketing strategy in the following posts. So without further adieu:
Our 10 Most Popular Blog Posts of 2018
Marketing is a competitive industry. With every business and startup vying for recognition for their products and services, how do you get your message heard above the noise? You need to know and use the right tactics.
We've collected 15 of our best tactics to help keep you on the top of your marketing game. Read this post to give your strategy the boost it needs and create an unbeatable game plan for your future marketing.
Despite being the whipping boy of PR, press releases done right are effective.
The key word here is "done right." The fact is that journalism has changed -- and so has the press release. Read this post to learn what press release best practices will move your release to the top of the stack and get your business the media attention it needs.
There is one key feature that can make or break your press release: Your headline. With tight deadlines hemming them in, many journalists look for an attention grabbing press release headline to choose for their next story. And anyone reading your headline won't read further if the headline doesn't grab them.
With your headline playing such an important role, t's important to get it right. But what makes a press release headline truly eye-catching? Read this post to learn how to craft the perfect headline that will capture the attention of journalists and prospects.
At first glance, PR measurement may appear as a dry set of data. But consider for a moment what that data can do for your business. For example, with the right PR measurement strategy, you can:
- Prove the ROI of your PR and marketing strategy.
- Adjust your strategy to get the best results.
- Create future successful campaigns based on past data.
This post delves into the 12 most important PR metrics for your business, as well as how to monitor and use these metrics effectively.
Public relations is a game of strategy. The truth is that every business is vying for some PR love, whether it comes in the form of media attention, successful campaigns, or lead generation. How do you stand out among all of the other businesses in your industry that are seeking attention? The answer: Develop strategic plans that will help properly position you and propel you forward.
Read this post to learn about the 5 key strategies that underpin effective public relations and how you can use these to better compete.
Why pay attention to trends? For one very important reason: They let you know what works and what doesn't. They help you to readjust your goals and strategies in order to stay current with your audience and get the best results for your brand. It is not only helpful to know these trends -- it is imperative.
Check out this post to learn what trends have impacted brands like yours over the past year, and how your brand needs to adapt if it's going to succeed.
You've worked hard to create an unbeatable product or service -- years of sacrifice, pouring all of your industry knowledge and expertise into a top-notch product. There's just one final phase that you'll have to nail: the product launch.
How can you launch your new B2B product with success? Read our post to find out why so many launches fail, and how to create a launch that skyrockets your brand and your product. You'll learn everything from messaging and positioning, to timing and choosing the right channels -- all to create a successful launch.
Whether you're a skilled mechanic or a business with PR goals, having the right tools can make all the difference between doing an OK or stellar job.
To that end, we've gathered our ultimate list of the best PR tools, along with price points and descriptions, in order to help you make the best decision for your brand. Whether it's email marketing, content creation, lead generation, or any other key tactic of public relations, these tools will have you covered.
Read this post to learn more about what tools are on the market and how they fit into your B2B strategy.
Being a startup is hard work. There are thousands of startup companies that emerge every year -- not to mention bigger, more established businesses that often steal the limelight. So how can you compete?
The good news is that effective PR doesn't have to be about the size of your company or how much money you have. Choosing the right PR tactics can go a long way in establishing a voice and being heard over the din. Check out our post on PR tactics for startups and start down the path to greater awareness.
When your PR campaign is done and put to bed, does that mean that your work is done? Not by a long shot. There's a lot you can do to extract the most juice from your B2B PR campaign.
Check out our post to learn about some of the simplest -- but most powerful -- strategies to get more attention and build trust in your brand. Most of these strategies won't cost you a dime and will only take minutes to implement -- but the results are well worth the effort.
Don't go just yet...we have a bonus post to throw into this ring....
To get you on the right foot for 2019 we've included our popular post on 12 Powerful PR Trends That will Shape Your Strategy for 2019. Check it out to find out what 12 leading industry experts predict for the coming year!.
We hope you've enjoyed these posts and have discovered some gems that will help you in your B2B marketing and PR strategies.
Let us know what strategies and tactics you're excited about for 2019 in the comments below.
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