Trying to create quality content can make you feel a bit like an artist. Sometimes the inspration hits you and you can get right into the workflow. Other times... you feel like it would have been more productive to take a nap.
Admittedly, creating quality B2B content is not easy. There are many blogs, slideshares, press releases, and the like that have a lot of words, but don't really tell you much. A sad but true fact is that most blogs run about 500-700 words, and often it is just about filling space. That's a trap you don't want to find yourself falling into. Your content should be relevant, engaging -- and even enjoyable to create.
So how do you do that? We'll share with you some great tools to get the ball rolling. You can take it from there and see how easy (and even fun) creating quality content can be!
"If you don't schedule it in, then you've already scheduled it out." So the saying goes. Creating quality content requires a commitment of time, and shouldn't be haphazard. Project management software such as Trello allows you to create a workflow with deadlines. Your board will look something like this:
You can assign members, set deadlines, upload graphics, attach files, and leave comments. Feel the satisfaction of seeing your project move through the designated columns until it's finally ready to be published!
For Evernote, Dropbox, and Twitter users, Nozbe might be the management tool of choice. You can convert your tweets, notes, and files into tasks. Nozbe works similar to Trello, with options to share the project with other people, upload files, and leave notes. Your screen with Nozbe will look something like this:
Now that you're all organized and ready to go, you need to find topics to write about.
Coming up with ideas for quality B2B content shouldn't start when you sit down to write it. No doubt you are among the 271 million Twitter users. However, this may be a resource you have overlooked when it comes to content. Staying on top of the news and content that's relevent to your industry can help you to keep your content current.
Feedly is a news reader service that will sift through articles and deliver content that is relevent to your needs. Keeping on top of emerging trends will help you to create content that matters to your readers.
After you have spotted a topic you want to write about, be sure to create a card for it in Trello, or a task in Nozbe.
3. Keep Up with Your Readers' Interests Using Mention
Want to know what people are saying about you or your industry? A Mention subscription will let you know just that. Request an alert for keywords such as your business name, or other words related to your industry and Mention will let you know when people are talking about it on the web, or on social media. After the 14 day free trial, subscriptions start at $29.
4. Create Engaging Content with Tools Like Jing
Now that you've scheduled out your topics, you know what you're writing about, you need to create some visual appeal. Screencapture widgets like Jing allow you share visual content with ease. Visual content is far more engaging than the written word alone, and it lets your readers know you're not lazy. You want to take the time not only to tell them about your topic, but to show them.
Here's a screenshot taken with Jing explaining what Jing does:
5. Create Stunning Graphics with istockphoto and Canva
Graphics are essential to creating quality content. Plus, they make your job that much more fun! Start by obtaining an account with istockphoto. When you've selected and downloaded the photo you want to use, upload it to Canva, a free graphic design program. They even have templates and great design tutorials if you're not the artistic type.
For other great visual tools, check out this article.
6. Wrap It Up with Quality Control Tools Like Grammarly
Writing quality content isn't just about making sure the subject matter is relevent. You also want to make sure the quality of writing is up to par, and free from technical errors. Sites like Grammarly will check for grammatical errors. A small monthly fee is required.
Of course, there is no substitute for the human eye. If you don't have an editor on staff, hiring a freelance editor might be the way to go.
So, you have your schedule, you're pumped up about your content, you've got your visual aids, and you have quality control in place. What now? Send your work of art out into the world and then go take that nap!
Could you use some more guidance on creating killer content? Check out this ebook from our partner, Hubspot: