Top B2B PR Mistakes to Avoid [Infographic]

Posted by Pamela Keniston

Have you ever been in a conversation where someone talks to you like you're in kindergarten? Most of us have, and, if you're like me, it's one of the fastest ways to ellicit an inner eye roll. Conversely, being spoken to in language that only a literary PhD would understand is equally frustrating.

Is that being too picky? Perhaps. However, the issue can be boiled down to one desire that we all share --the common need to relate to one another. Know your audience. That's one of the first rules of being a conversationalist. 

How to Avoid the Biggest B2B PR Mistakes

Good PR is all about reaching out to people -- making them feel comfortable with the conversation. Unfortunately, we all have those moments where we fail to do so effectively, and this can lead to a major B2B PR disappointment.

Check out our latest infographic to avoid some of the more common PR pitfalls.


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5 Powerful Trends That Will Shape Your PR Tactics 


 The Boiled Down Version...

  • Have a clear strategy.
  • Don't get bogged down in industry jargon.
  • Use press releases properly.
  • Create custom content to enhance your PR.
  • Take full advantage of social media.

We hope your next campaign will bring you much success! To help you out even further, go ahead and grab your free B2B PR campaign checklist. It's a quick way to make sure you're getting the most out of your campaign.

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Jul 15, 2016

Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx