AI and Content Writing: How to Adapt to the Future

Posted by Wendy Marx

Jan 28, 2020

AI and Content Writing_ How to Adapt to the Future

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

How to Improve Your B2B Content Marketing

Posted by Wendy Marx

Oct 30, 2019

How to Improve Your B2B Content Marketing

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do?

Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to examine where it's come from and how to patch it. The same can be said of content marketing. Many businesses are noticing issues -- but these issues are easily fixed by examining your strategy and finding ways to improve it.

Content Promotion Strategies: How to Supercharge Your Content

Posted by Wendy Marx

Jul 14, 2019

Content Promotion Strategies_ How to Supercharge Your Content

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Owned Media: How to Create the Best Content

Posted by Wendy Marx

Jun 27, 2019

Owned Media_ How to Write the Best Articles (2)

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

One such component is owned media, which includes the writing and self-publishing of articles. Let's take a few moments to look a little closer at this component and see how it can work for your strategy.

How to Create the Best B2B Content in Your Industry

Posted by Wendy Marx

Jun 6, 2019

How to Create the Best B2B Content

[Psst...Want to check out this post as an infographic? Scroll down to the bottom to see it for yourself.]

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come.

How to Do B2B Content Marketing That Doesn't Suck

Posted by Wendy Marx

May 10, 2019

 How to Do B2B Content Marketing That Doesn't Suck (2)

First, I wanted to give you the opportunity to check out this post as video:

lumen5-video (1)-1

"B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion. Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

Content Marketing Tips: How to Attract Your Audience

Posted by Wendy Marx

Mar 4, 2019


HowtoAttract- ContentMarketing

(Updated, June 24, 2019, to give you the latest information)

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

How to Use Content Marketing for PR and Social Media Success

Posted by Wendy Marx

Feb 3, 2019




The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

Content Curation for Marketing: 10 Powerful Guides That Will Help

Posted by Wendy Marx

Jan 24, 2019

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.

Content Marketing and SEO: How to Craft the Best PR Campaigns

Posted by Wendy Marx

Jan 17, 2019


When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches come to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.



Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx