B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do?
Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to examine where it's come from and how to patch it. The same can be said of content marketing. Many businesses are noticing issues -- but these issues are easily fixed by examining your strategy and finding ways to improve it.