B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do?

Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to examine where it's come from and how to patch it. The same can be said of content marketing. Many businesses are noticing issues -- but these issues are easily fixed by examining your strategy and finding ways to improve it.

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

One such component is owned media, which includes the writing and self-publishing of articles. Let's take a few moments to look a little closer at this component and see how it can work for your strategy.

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B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come.

First, I wanted to give you the opportunity to check out this post as video:

"B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion. Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

(Updated, June 24, 2019, to give you the latest information)

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches come to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.

(Updated: March 12, 2019)

[Psst...would you like to have this post as an infographic? Scroll down to the bottom to see all of these trends in our latest infographic!]

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.