First, I wanted to give you the opportunity to check out this post as video:

"B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion. Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

Beyond that, it's often missing a solid foundation. Simply content without a strategy it isn't a solid part of B2B marketing strategies.  

And yet...done right it works. According to Content Marketing Institute, content marketing costs 62% less than outbound marketing and generates 3X as many leads." 

So how do you get your B2B content marketing up to snuff? What do you need to do differently?

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches come to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.

(Updated: March 12, 2019)

[Psst...would you like to have this post as an infographic? Scroll down to the bottom to see all of these trends in our latest infographic!]

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

(Editor's note: To ensure you have the latest information, we have updated this popular post)

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can hit it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively to bolster your strategy.

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part!

Owned content, also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.