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Owned Content: How to Harness the Power of the Content You Create

Posted by Wendy Marx

Sep 1, 2017

 

Owned content, also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.

B2B Content Marketing: 12 Master Tips That You Need to Know

Posted by Wendy Marx

Aug 15, 2017

B2B Content Marketing_ 12 Master Tips That You Need to Know

Only 37% of B2B marketers have a documented B2B content marketing strategy

How to Boost Buyers with Your B2B Content Marketing Strategy

Posted by Wendy Marx

Aug 1, 2017

How to Boost Buyers with Your B2B Content Marketing Strategy

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences.

How to Get the Most Out of Your B2B Content Marketing Strategy

Posted by Wendy Marx

Jul 17, 2017

How to Get the Most Out of Your B2B Content Marketing Strategy

B2B content is the word du jour with many companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential.

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

Posted by Wendy Marx

Jun 19, 2017

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

(Editor's note: This post was updated on September 3, 2018)

A lot has changed in the realm of B2B marketing strategies over the past few years. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors?

How to Boost Your Thought Leadership Strategy with Facebook Live

Posted by Wendy Marx

Jun 6, 2017

How to Boost Your Thought Leadership Strategy with Facebook Live

A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground -- and while some have welcomed him with open arms, others are more skeptical, and hold him at a distance.

How to Adapt to the Future of B2B Inbound Marketing

Posted by Wendy Marx

May 28, 2017

How to Adapt to the Future of B2B Inbound Marketing

 

(We recently updated this popular post to reflect the latest inbound research). 

The idea of a B2B inbound marketing strategy started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses. 

The 7 Worst Mistakes You Can Make in B2B Content Marketing

Posted by Wendy Marx

Apr 12, 2017

The 7 Worst Mistakes You Can Make in B2B Content Marketing

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

Posted by Wendy Marx

Apr 6, 2017

7 Emerging Trends That Will Pump Up Your B2B Content StrategyThe goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer?

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

Posted by Wendy Marx

Mar 16, 2017

B2C Tactics That are Sure to Boost Your B2B Marketing Strategy

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx