How to Explode Your B2B Content Strategy with Earned Content

Posted by Wendy Marx

Jan 5, 2017

How to Explode Your B2B Content Strategy with Earned Content

A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy. Read on to learn how to use it effectively.

How to Create Calls-to-Action that Convert

Posted by Wendy Marx

Nov 2, 2016

Calls to action, or CTAs, are more than just a pretty picture. Learn how to use them to draw in leads.

How to Publish Your B2B Content on LinkedIn

Posted by Wendy Marx

Oct 19, 2016

How to publish b2b content on LinkedIn

Want to use your B2B content to establish yourself as a thought leader in your industry? LinkedIn has made this easier than ever.

How to Create a Successful B2B Content Strategy

Posted by Wendy Marx

Oct 14, 2016


Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

Want Powerful B2B Content? You Need These Tools

Posted by Wendy Marx

Oct 11, 2016

Want Powerful B2B Content

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals.

How to Create B2B Content That Drives Leads

Posted by Wendy Marx

Oct 8, 2016

B2B Content That Drives Leads

Your B2B content strategy drives your site -- either moving leads toward a designated goal  -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on....

10 Reasons Why No One Is Reading Your B2B Blog

Posted by Wendy Marx

Oct 4, 2016


Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first!

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

Posted by Wendy Marx

Sep 9, 2016

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

 Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

Posted by Wendy Marx

Aug 27, 2016

leverage surveys in your b2b marketing case studies

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. Exact numbers and percentages can add that WOW factor that your company needs.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

Posted by Wendy Marx

Aug 19, 2016

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes

Do you want to appear on the first page of Google's search results? Who doesn't? It is a much-coveted spot for any B2B company. So how do you stand out from the crowd and go from SEO wannabe to SEO master? 

Learn from the mistakes of those who have gone before you. To help you do that, I've assembled a list of the very worst (think disastrous!) SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. (Click here to find out how SEO can work for your video content marketing.)


Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx