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How to Ace Video for Personal Branding

Posted by Wendy Marx

Jun 25, 2020

How to Ace Video for Personal Branding

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences 

How to Deploy a Successful Communications Strategy During COVID-19

Posted by Wendy Marx

Jun 6, 2020

How to Deploy a Successful Communications Strategy During COVID-19

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing.

But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy.

PR and Marketing: How to Communicate During COVID-19

Posted by Wendy Marx

Apr 6, 2020

 PR and Marketing_ How to Communicate During COVID-19

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?

PR and Marketing During COVID-19: What You Need to Know

Posted by Wendy Marx

Mar 17, 2020

B2B PR and Marketing During COVID-19_ What You Need to Know

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies? Let's take a look at what you need to know and do during this difficult time.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

Posted by Wendy Marx

Feb 29, 2020

5 Powerful Ways to Craft the Best Content for Your Personal Brand

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

If you are working to develop your personal brand, content creation is absolutely critical.

How to Succeed with Personal Branding on LinkedIn

Posted by Wendy Marx

Feb 23, 2020

How to Succeed with Personal Branding on LinkedIn

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn.

What is Personal Branding and How to Use It for Your Business

Posted by Wendy Marx

Feb 2, 2020

What is Personal Branding & How to Use It for Your Business

If you think that personal branding just benefits you, then you're mistaken. It's a strategy with far-reaching advantages that go beyond your brand. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support your business.

AI and Content Writing: How to Adapt to the Future

Posted by Wendy Marx

Jan 28, 2020

AI and Content Writing_ How to Adapt to the Future

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

How to Succeed in Personal Branding on Social Media

Posted by Wendy Marx

Jan 9, 2020

How to Succeed with Personal Branding on Social Media

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

2019 In Review: Our Top Marketing & PR Posts of the Year

Posted by Wendy Marx

Dec 24, 2019

2019 in Review_ Our Top Posts of the Year

2019 has been a blowout year -- with exciting initiatives inside the PR and marketing sphere. It's been a wonderful year for new tactics and tools, as well as new studies with powerful insights into how we form our strategy.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx