Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively.

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.  

“Hey Alexa” has become a common household term -- with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together for solid results.

Have you thought about using tactics typically reserved for PR in SEO? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. But recently we have seen the line between these two industries blur and a common thread emerge. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results.

Artificial intelligence and PR have had a bit of a wobbly relationship from the beginning. But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience!

Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. This is because it is partly out of your hands -- you can’t pay for it, and you often can’t write it yourself. This type of media is born from hard work over a concentrated period of time.

(Updated: June 12, 2018)

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future. Read on to discover the key trends in public relations that can give you a head start.

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals.

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?