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Personal Branding Tips: How to Ensure Success for 2021

Posted by Wendy Marx

Nov 27, 2020

Personal Branding Tips_ How to Ensure Success for 2021

2020 has been a challenging year and 2021 promises its own challenges. But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond.

The Perfect Elevator Pitch Formula You Need to Know

Posted by Wendy Marx

Oct 22, 2020

The Perfect Elevator Pitch Formula You Need to Know

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference. 

Data Storytelling: How to Win Serious Media Coverage

Posted by Wendy Marx

Sep 4, 2020

Data Storytelling_ How to Win Serious Media Coverage

Data and storytelling are probably two words that you wouldn't expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand.

How to Improve Your B2B Buying Process During COVID-19

Posted by Wendy Marx

Aug 13, 2020

How to Improve Your B2B Buying Process During COVID-19

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. 

How to Boost Your LinkedIn for Personal Branding During the Pandemic

Posted by Wendy Marx

Jul 14, 2020

How to Boost Your LinkedIn for Personal Branding During the Pandemic

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. 

How to Ace Video for Personal Branding

Posted by Wendy Marx

Jun 25, 2020

How to Ace Video for Personal Branding

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences 

How to Deploy a Successful Communications Strategy During COVID-19

Posted by Wendy Marx

Jun 6, 2020

How to Deploy a Successful Communications Strategy During COVID-19

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing.

But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy.

PR and Marketing: How to Communicate During COVID-19

Posted by Wendy Marx

Apr 6, 2020

 PR and Marketing_ How to Communicate During COVID-19

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?

PR and Marketing During COVID-19: What You Need to Know

Posted by Wendy Marx

Mar 17, 2020

B2B PR and Marketing During COVID-19_ What You Need to Know

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies? Let's take a look at what you need to know and do during this difficult time.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

Posted by Wendy Marx

Feb 29, 2020

5 Powerful Ways to Craft the Best Content for Your Personal Brand

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

If you are working to develop your personal brand, content creation is absolutely critical.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx