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AI and Content Writing: How to Adapt to the Future

Posted by Wendy Marx

Jan 28, 2020

AI and Content Writing_ How to Adapt to the Future

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

How to Succeed in Personal Branding on Social Media

Posted by Wendy Marx

Jan 9, 2020

How to Succeed with Personal Branding on Social Media

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

2019 In Review: Our Top Marketing & PR Posts of the Year

Posted by Wendy Marx

Dec 24, 2019

2019 in Review_ Our Top Posts of the Year

2019 has been a blowout year -- with exciting initiatives inside the PR and marketing sphere. It's been a wonderful year for new tactics and tools, as well as new studies with powerful insights into how we form our strategy.

The 10 Biggest Personal Branding Mistakes People Make

Posted by Wendy Marx

Dec 18, 2019

The 10 Biggest Personal Branding Mistakes People Make

Personal branding has risen in popularity over the past few years -- and with that popularity, we've also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let's discuss that question.

15 Personal Branding Experts You Need to Check Out

Posted by Wendy Marx

Dec 7, 2019

15 Personal Branding Experts You Need to Check OutToday you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content will help you to develop and polish your own brand.

How to Upgrade Your PR Strategy for 2020

Posted by Wendy Marx

Nov 23, 2019

How to Upgrade Your PR Strategy for 2020

Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy. You want to be sure that you're using the latest PR trends and techniques.

PR and Social Media: How to Adapt Your PR Strategy

Posted by Wendy Marx

Oct 17, 2019

PR and Social Media_ How to Adapt Your PR Strategy

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled.

PR's Public Relations Crisis: How to Fix It

Posted by Wendy Marx

Oct 14, 2019

PRs Public Relations Crisis_ How to Fix It

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. What can we do to combat this?

Before you panic, let's look at this as a doctor would a patient. Let's discover what the problem is, decipher the root cause, and prescribe the best remedy.

How to Leverage AI in PR for Amazing Results

Posted by Wendy Marx

Sep 1, 2019

How to Leverage AI in PR for Amazing Results (1)

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

PR Trends: How to Empower Your PR with SEO

Posted by Wendy Marx

Aug 20, 2019

PR Trends_

 

(To ensure you have the latest content, this post was updated on Oct. 4, 2019).

[Psst...looking for some SEO tools? Scroll to the bottom to find our recommendations]

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works  well with digital public relations, yet is often neglected -- SEO.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx