Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. 

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively.

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.  

“Hey Alexa” has become a common household term -- with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together for solid results.

If you're looking to boost results and get some search engine love for your website, there's a tactic you should know about: the use of B2B PR in SEO.

Artificial intelligence and PR have had a bit of a wobbly relationship from the beginning. But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience!

Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. This is because it is partly out of your hands -- you can’t pay for it, and you often can’t write it yourself. This type of media is born from hard work over a concentrated period of time.

(Updated: June 12, 2018)

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future. Read on to discover the key trends in public relations that can give you a head start.