PR and Social Media: How to Adapt Your PR Strategy

Posted by Wendy Marx

Oct 17, 2019

PR and Social Media_ How to Adapt Your PR Strategy

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled.

PR's Public Relations Crisis: How to Fix It

Posted by Wendy Marx

Oct 14, 2019

PRs Public Relations Crisis_ How to Fix It

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. What can we do to combat this?

Before you panic, let's look at this as a doctor would a patient. Let's discover what the problem is, decipher the root cause, and prescribe the best remedy.

How to Leverage AI in PR for Amazing Results

Posted by Wendy Marx

Sep 1, 2019

How to Leverage AI in PR for Amazing Results (1)

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

PR Trends: How to Empower Your PR with SEO

Posted by Wendy Marx

Aug 20, 2019

PR Trends_


(To ensure you have the latest content, this post was updated on Oct. 4, 2019).

[Psst...looking for some SEO tools? Scroll to the bottom to find our recommendations]

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works  well with digital public relations, yet is often neglected -- SEO.

Want the Best PR? Avoid These 12 Big PR Mistakes

Posted by Wendy Marx

Jul 22, 2019

Want the Best PR_ Avoid These 12 Big PR Mistakes

Ah...the good ol' relationship between journalists and PR professionals. "Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. 

PR Strategy: 8 Powerful Secrets to Awesome Media Attention

Posted by Wendy Marx

Jun 20, 2019

PR strategy_ 8 Powerfull Secrets to Awesome Media Attention


(Updated: August 26, 2019)

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy.

PR Strategy: How to Make Journalists Happy

Posted by Wendy Marx

May 27, 2019

PR Strategy_ How to Make Journalists Happy (1)

What the heck do journalists want? 

That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. 

How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results.

A Useful New Model to Get The Edge in Public Relations

Posted by Wendy Marx

May 2, 2019

 A Useful New Method to-1

Photo Credit: Frank McKenna

Public relations is changing in the blink of an eye.

There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

An Open Letter to Public Relations Professionals

Posted by Wendy Marx

Mar 14, 2019

An Open Letter to Public Relations Professionals 

PR Tactics: How to Crush It with Voice Search

Posted by Wendy Marx

Jan 7, 2019

PR Tactics- How to Crush It with Voice Search

Hey Siri...OK Google...Hey Alexa... All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics


Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx