Data and storytelling are probably two words that you wouldn't expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand.

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. 

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. 

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences 

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing.

But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy.

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies?

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies? Let's take a look at what you need to know and do during this difficult time.

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

If you are working to develop your personal brand, content creation is absolutely critical.

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn.

If you think that personal branding just benefits you, then you're mistaken. It's a strategy with far-reaching advantages that go beyond your brand. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support your business.