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Online Reputation Management: How to Make Your Brand Stand Out

Posted by Wendy Marx

Nov 4, 2018

Online Reputation Management- How to Make Your Brand Stand Out

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

Posted by Wendy Marx

Oct 24, 2018

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. 

How to Improve Your Launch with a Strong Influencer Marketing Strategy

Posted by Wendy Marx

Sep 9, 2018

How to Improve Your Launch with a Strong Influencer Marketing Strategy

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. 

8 B2B Product Launch Mistakes That Need to Stop Now

Posted by Wendy Marx

Jul 27, 2018

8 B2B Product Launch Mistakes That Need to Stop Now

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.

PR and Content Marketing: 8 Awesome Tactics You Need to Know

Posted by Wendy Marx

Jun 17, 2018

PR and Content Marketing- 8 Awesome Tactics You Need to Know

(Editor's note: To ensure you have the latest information, we have updated this popular post)

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can hit it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively to bolster your strategy.

B2B PR Trends: How to Give Journalists What They Really Want

Posted by Wendy Marx

May 29, 2018

B2B PR Trends_ How to Give Journalists What They Really Want

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.  

Alexa and B2B: A New and Exciting Way to Reach Your Audience

Posted by Wendy Marx

Mar 1, 2018

Photo by_ Rahul Chakraborty

“Hey Alexa” has become a common household term -- with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together for solid results.

The Value of B2B PR in SEO: How to Explode Your PR Results

Posted by Wendy Marx

Feb 8, 2018

How to Use B2B PR in SEO to Boost Your Results 

If you're looking to boost results and get some search engine love for your website, there's a tactic you should know about: the use of B2B PR in SEO.

Artificial Intelligence and PR: What You Need to Know

Posted by Wendy Marx

Dec 4, 2017

Artificial Intelligence and PR_ What You Need to Know

Artificial intelligence and PR have had a bit of a wobbly relationship from the beginning. But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

Public Relations Trends: How to Explode Your PR with Visuals

Posted by Wendy Marx

Oct 9, 2017

Public Relations Trends_ How to Explode Your PR with Visuals

Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience!