Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? 

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. 

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers.

Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives?

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list.

Still on the fence about influencer marketing? 

Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers.

[Editor's Note: This post was updated on March 28, 2019]

B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up.

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should.