B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives?

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list.

Still on the fence about influencer marketing? 

Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers.

B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up.

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should.

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space!

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. 

You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign. Among other assets, you have a well-crafted press release, a pithy tagline, a kick ass explainer video, media outlets lined up, and a killer social media strategy. What's missing?

If you haven't utilized B2B influencer marketing in your B2B strategy, you're missing out on a potentially hefty chunk of revenue, as well as a great resource. B2B buyers are well-educated, and according to Sprout Content, 72% of them look for recommendations from industry peers before making a purchase decision.