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How to Improve Your Launch with a Strong Influencer Marketing Strategy

Posted by Wendy Marx

Sep 9, 2018

How to Improve Your Launch with a Strong Influencer Marketing Strategy

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. 

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

Posted by Wendy Marx

Aug 19, 2018

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

9 Expert Guides: How to Win at Influencer Marketing

Posted by Wendy Marx

Aug 2, 2018

9 Expert Guides on Everything You Need to Know About B2B Influencer Marketing

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers.

Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.

The Top 25 B2B Marketing Experts You Need to Follow Here...

Posted by Wendy Marx

Jan 24, 2018

The Top 25 B2B Marketing Experts You Need to Follow Here....

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives?

B2B Marketing Strategy: How to Use Influencers for Best Results

Posted by Wendy Marx

Nov 5, 2017

B2B Marketing Strategy_ How to Use Influencers for Best Results

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.

How to Build a Successful B2B Influencer Marketing Strategy

Posted by Wendy Marx

Oct 28, 2017

How to Build a Successful B2B Influencer Marketing Strategy 

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list.

How to Measure the Results of B2B Influencer Marketing

Posted by Wendy Marx

Oct 23, 2017

How to Measure the Results of B2B Influencer Marketing.png

 

Still on the fence about influencer marketing? 

Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers.

10 Powerful B2B Marketing Influencers You Need to Follow

Posted by Wendy Marx

Sep 26, 2017


B2B Influencers You Need to FollowB2B marketing
is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up.

How to Be Effective in B2B Influencer Marketing

Posted by Wendy Marx

Apr 18, 2017

How to Be Effective in B2B Influencer Marketing

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should.

How to Embrace the Future of B2B Influencer Marketing

Posted by Wendy Marx

Feb 12, 2017

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space!