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B2B Influencer Marketing: How to Adapt to the Latest Changes

Posted by Wendy Marx

Jan 9, 2017

B2B Influencer Marketing- How to Adapt to the Latest Changes 

(Updated October 18, 2018)

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. 

Why The Best B2B PR Campaigns Use Influencer Marketing

Posted by Wendy Marx

Jul 22, 2016

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You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign. Among other assets, you have a well-crafted press release, a pithy tagline, a kick ass explainer video, media outlets lined up, and a killer social media strategy. What's missing?

6 Surefire Ways to Maximize B2B Influencer Marketing

Posted by Pamela Keniston

Aug 5, 2015

If you haven't delved into b2b influencer marketing, you're missing out!

If you haven't utilized B2B influencer marketing in your B2B strategy, you're missing out on a potentially hefty chunk of revenue, as well as a great resource. B2B buyers are well-educated, and according to Sprout Content, 72% of them look for recommendations from industry peers before making a purchase decision.