(Updated October 18, 2018)

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. 

You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign. Among other assets, you have a well-crafted press release, a pithy tagline, a kick ass explainer video, media outlets lined up, and a killer social media strategy. What's missing?

If you haven't utilized B2B influencer marketing in your B2B strategy, you're missing out on a potentially hefty chunk of revenue, as well as a great resource. B2B buyers are well-educated, and according to Sprout Content, 72% of them look for recommendations from industry peers before making a purchase decision.