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How to Boost Your B2B Lead Generation with Content Marketing

Posted by Wendy Marx

Jun 9, 2018

How to Boost Your B2B Lead Generation with Content Marketing (1)

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part!

15 Powerful B2B Lead Generation Tools You Need to Use

Posted by Wendy Marx

May 21, 2018

15 Powerful B2B Lead Generation Tools You Need to Use (1)

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process -- and allow you to focus on making your business the best it can be.

How to Generate More B2B Leads with 6 Easy Strategies

Posted by Wendy Marx

May 6, 2018

How to Generate More B2B Leads with 6 Easy Strategies-1

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn't producing the number of leads they need.  To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up?

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

Posted by Wendy Marx

Apr 29, 2018

Lead Generation Best Practices-1

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy.

Calls to Action: How to Motivate Your Audience

Posted by Wendy Marx

Aug 19, 2017

 [Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While  the original post is still relevant, I've updated this post with some additional tips.  Enjoy! ]

3 Awesome B2B PR Methods That Will Attract High Quality Leads

Posted by Wendy Marx

Mar 4, 2017

3 Awesome B2B PR Methods That Will Attract High Quality Leads

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One  is getting B2B leads.

How to Create B2B Content That Drives Leads

Posted by Wendy Marx

Oct 8, 2016

B2B Content That Drives Leads

Your B2B content strategy drives your site -- either moving leads toward a designated goal  -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on....

3 Simple Ways to Make Your PR Campaign More Effective

Posted by Wendy Marx

May 27, 2016

3 Simple Ways to Make Your PR Campaign More Effective

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? 

How to Use Your B2B Blog to Promote Your Press

Posted by Wendy Marx

May 24, 2016

How to Use Your B2B Blog to Promote Your Press

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press

Paid Media: How to Capture Viable B2B Leads on the Cheap

Posted by Wendy Marx

May 19, 2016

Paid_Media-_How_to_Capture_Viable_B2B_Leads_on_the_Cheap-2.jpg

When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out?