You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? 

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press. 

When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out? 

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. 

You're likely often hunting for ways to promote your brand and increase viable leads. Did you know that one of the simplest tactics is literally right at your fingertips? Yet, many people are still not grabbing this free trick that targets prospects that may already be on the line. 

When was the last time you purchased something on a whim? We all make impulse buys at the checkout line ("Do I need batteries? Better grab some just in case.") However, when it comes to B2B purchases, buyers tend to be much slower to commit. 

Like many things in life, you get out of your inbound marketing what you put into it. If you want B2B leads to flock to your virtual doorstep, you'll have to make it worth their while. 

Perhaps you loved creating imaginary friends as a kid. You probably gave them names, personalities, and maybe even a little backstory. Little did you know that your ability to create fictitious people would come in handy years down the road as part of your lead-building process.

Education typically comes with a high price tag. Harvard's current tuition cost is more than $45,000 per year. Yet, like most of us, you likely recognize that not everything of value comes with a price tag that makes your wallet scream.

Last week we discussed how to convert prospects into customers with the perfect CTA. And we trust you're now getting more clicks on your CTAs!