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How to Measure the Results of B2B Influencer Marketing

Posted by Wendy Marx

Oct 23, 2017

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Still on the fence about influencer marketing? 

Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers.

PR Measurement: 12 Important PR Metrics That You Need to Monitor

Posted by Wendy Marx

Aug 6, 2017

PR Measurement_ 12 Important PR Metrics That You Need to Monitor

(Editor's Note: We've updated this popular post to ensure it's even more helpful)

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with. Because so much of PR is intangible, and offers long-term results, it doesn't fit into a common financial mold when it comes to metrics. 

12 Expert Guides to PR Measurement

Posted by Wendy Marx

Nov 19, 2015


 12 Expert guides to PR measurement

Your PR measurement matters -- it is like the dashboard of your car, letting you know when you're going too fast or when to check your oil. But how do you know what PR metrics are important to your overall strategy? 

Entrepeneur and marketer extraordinaire, Seth Godin, says

Are Your B2B PR Results Measurable?

Posted by Pamela Keniston

Jan 7, 2015

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