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Writing a Press Release? 8 Awesome Tools That Will Help

Posted by Wendy Marx

Aug 23, 2018

Writing a press release? 8 Awesome Tools That Will Help

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. 

How To Write Press Release Headlines People Actually Read

Posted by Pamela Keniston

Jan 31, 2018

 

Learn how to write a perfect headline that builds a bridge to getting your press release read and noticed!

Learn how to write a perfect headline that builds a bridge to getting your content read and noticed!


Every day, more than 1,000 press releases are distributed. There's one little problem. No one reads them. Yet, one small fix can make a big difference. That small fix is creating a headline that people actually want to read.

10 Press Release Best Practices That Will Skyrocket Your PR

Posted by Wendy Marx

Sep 19, 2017

10 Press Release Best Practices That Will Skyrocket Your PR

This is one of our most popular posts. We've updated it to make it even more relevant. We hope you enjoy it! 

PR has seen many changes in the past few years -- including technology, distribution of news, and the challenges facing journalists. Do these changes signal a shift away from the press release? Not at all! When crafted correctly, press releases are valuable PR tools. Learn what press release best practices for 2018 can make your news and announcements more effective in today‚Äôs competitive world.

How to Write a News Release in the Modern Age of Journalism

Posted by Wendy Marx

Jul 9, 2017

How to Write a News Release in the Modern Age of Journalism

The past decade has brought many changes to the journalism arena. Among other things, this makes it necessary to learn how to write a news release that speaks to the needs of modern journalists. Once you discover the key to writing a modern press release, you'll witness new opportunities for your B2B business.

How to Improve Your Press Release Best Practices with Storytelling

Posted by Wendy Marx

Jan 24, 2017

How to Improve Your Press Release Best Practices with Storytelling

Press releases have been teetering on the edge of death for years now. But is this right? Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter?

How to Increase Your Press Release Readership by 80% [Free Video Tutorial]

Posted by Wendy Marx

Sep 7, 2016

Increase your press release readership by 80% with these 9 tips.

Did you know that 80% of Americans never read past a headline? What if they're not even noticing your headline? Where does that leave the rest of your story? 

5 Ultimate Press Release Components That Will Boost Your B2B Marketing

Posted by Wendy Marx

Sep 2, 2016

Ultimate Press Release Components

 

With the press release nearly as ancient as Methusalah,  it's easy -- far too easy -- to bash this relic.  

Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients

What gives? 

In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world.  And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.

Yet so many press releases are pro forma with all the excitement of an IRS manual. 

3 Simple Ways to Make Your PR Campaign More Effective

Posted by Wendy Marx

May 27, 2016

3 Simple Ways to Make Your PR Campaign More Effective

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? 

How to Use Your B2B Blog to Promote Your Press

Posted by Wendy Marx

May 24, 2016

How to Use Your B2B Blog to Promote Your Press

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Most recently, I detailed how to optimize your own press

2 Simple Ways to Generate More B2B Leads with Your Press Release

Posted by Wendy Marx

Mar 10, 2016

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If you're still using B2B press releases as part of your B2B PR strategy, I applaud you! Some will have you think that releases are outdated and that social media and owned content should be the driving force behind your PR.